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Features
CLE Shouldn’t Be the Only Mandatory Training for Attorneys
Sharon Meit Abrahams
Each stage of an attorney’s career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.
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Features
Putting a Face (and a Voice) to Your Brand
Jennifer Marsnik
Tips for Preparing a Spokesperson
An organization’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more. -
Features
Leveraging Law Firm KPIs for Success
Peter Oliva
Measurement is an essential management tool for law firms to monitor performance, manage resources, and highlight areas that need improvement. Utilizing Key Performance Indicators (KPIs) in a law firm is crucial for evaluating performance, profitability, client satisfaction, and overall success.
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Features
It’s Not Business Development Or Marketing. It’s Business Development And Marketing
Meg Pritchard
The common denominator between business development and marketing is the lawyers, who have to be savvy users of both the marketing and business development functions of their firms
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Features
Turning Troubled Company Communication Around
Ioana Good
Effective communication is critical during times of change within a company. But it’s possible to turn troubled communication around and transform a potentially negative situation into a positive one. The key is getting out in front of your mistakes with transparency and genuine apologies … easier said than done.
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Features
Adequate Tech Budgets Are Essential For Effective Marketing Department Performance
Deborah B. Farone
Adequate investment, especially for marketing technology, enables departments to function effectively. Unfortunately, this funding is often insufficient. Technology without support is like installing a lightbulb in a home that has no electricity.
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