Why Law Firm Marketing and BD Must Move Beyond a Reactive, Legacy Service Model

As marketing and business development mature in the age of heightened competition, consolidation and (potentially) commoditization, many firms will find they need to take a good, hard look at who is doing what in those departments and where they are spending their time.

5 minute read May 01, 2026 at 12:03 AM
By
Patrick Smith
Why Law Firm Marketing and BD Must Move Beyond a Reactive, Legacy Service Model

Pitches, RFPs, collateral materials, media placements, client identification and assessment. There are a lot of things that the marketing and business development (MBD) teams in law firms do to drive revenue.

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