Pricing Legal Services
January 31, 2013
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers — practically joined at the hip in supporting partners as they embark into the legal market battlefield.
Preparing for Reverse Auctions
January 31, 2013
Rather than companies sending out RFPs to a number of law firms, they are now using a "reverse auction" to request quotes from law firms they trust. Here's how it works.
The Accounting Dimensions of Law Firm Financial Impropriety
January 31, 2013
Law firms are at great risk for financial impropriety. Funds can come up missing in any law firm, and the cause can be intentional theft that qualifies as fraud or embezzlement, or an unintentional mistake that shows poor judgment.
Social Media Use
January 30, 2013
The expanding use of social media is perhaps the number-one trend reshaping law firm marketing. But social media use also vividly illustrates the dilemmas posed by the law's dual nature as a business and a profession.
Investing in China: What Every Investor Must Know
January 29, 2013
There are many companies listed on U.S. stock exchanges whose assets are located in China. Recently, many of these companies have faced increased scrutiny by their shareholders, bondholders, other investors and the Securities and Exchange Commission (SEC).
HOW TO GUESS RIGHT
December 27, 2012
Prognostication is a game for which the prize for getting it right is at least bragging rights, at best successful planning. Statistically, it seems, there are few winners ' but that seems to stop no one from doing it. Gambling is OK for sport, I guess, but ' except for calculated business risk ' not so hot as a planning or management tool.
A Lessee's Guide
December 20, 2012
At this time of year, CFOs are scrutinizing the available forms of funding to determine the most efficient way to satisfy their space, equipment and technology needs, and keep their organizations performing at their competitive best financially and operationally.