LESS IS MORE - Make the Most of Client Meetings
August 24, 2011
LESS IS MORE - Make the Most of Client Meetings "The more you say, the less any audience is likely to remember."-David Bartlett To excell at law firm marketing, we're always stressing the importance of listening to your client; but what about speaking? When it comes to speaking with clients, you must focus on keeping it simple. In any meeting with existing or potential clients, there are two things you need to know: your "takeaway" message and…
Computer Fraud and Abuse Act: Finding the Line in the Sand
July 29, 2011
The scope of the CFAA is the subject of an emerging split among federal courts of appeals as highlighted by a recent opinion by the U.S. Court of Appeals for the Ninth Circuit, which rejected the claim that its decision would make criminals out of millions of employees who might utilize their work computers for personal use.
What's Your Twitter Level?
July 29, 2011
There was a time when big, respectable law firms would never use silly words like "tweet," "Twitter" and "Twitterverse," but that seems to be changing, at least for some firms. Let's look at which American firms are actively tweeting and how they are making Twitter part of their marketing strategy.
From Dissonance to Consonance: Skoler, Abbott & Presser and Orion SFE
July 28, 2011
For over 40 years, Skoler, Abbott & Presser has exclusively practiced labor and employment law. A boutique firm, we have a main office in Springfield, MA, and two satellite offices ' one in Worcester, MA, the other in Meriden, CT. I have been the firm's bookkeeper for 14 years and recently played a vital role in my firm's decision to purchase new financial and practice management software.
The Calming Influence of the Cloud
July 28, 2011
Game-changing insights in IT are few and far between. Rather than challenge the status quo, too many IT leaders are content with patching outdated software and performing tedious maintenance work for on-premise systems simply because it's what has been historically expected. This type of environment rarely produces true corporate innovation, as the IT department is challenged with being thought of as crucial to the business only when things go awry. We changed that at Breazeale, Sachse & Wilson a couple of years ago by, if you can believe it, giving ourselves less work.
Office 2010 Purchase and Installation Decisions
July 28, 2011
We all know how budget constraints, deployment, support, client needs and training resources can ' and often do ' affect IT managers' decisions on which software to purchase and deploy. However, when updating to Office 2010, there is more to it than meets the eye ' and the Microsoft Office 2010 marketing presentations can be very enticing.
