<i>Online Extra</i> SEOs, Meet Your New BFF, the PR Professional
April 21, 2014
It's not so long ago that the 'Basic Tips' to boost a website's rank in search engine results were about tracking page rank, using keywords, and creating internal links, with content ranking low on the totem pole. Well, guess what? That's changed and, as Google ' the most popular search engine ' becomes the arbiter of quality in determining what your eyeballs see, it will continue to evolve. '
Seeking Quick Relief for Trademark Claims on Social Media Sites
April 02, 2014
Policing and enforcing trademark rights in social media requires a brand owner to reexamine some of the basic premises about infringement. In the infringement context, trademark maintenance has generally been interpreted as an obligation to prevent any uses that are inconsistent with the brand's image. However, social media has altered this fundamental assumption.
In Broad Daylight
April 02, 2014
e-Commerce and payments fraud schemes such as phishing, e-mail hacking, and malware attacks are an ongoing, growing threat across industries. While some fraud is inevitable, a major incident could cause incalculable damage to a company's finances, regulatory standing and reputation. And with the use of mobile payments and e-commerce on the rise, the danger is increasing.
The Privacy/ Security Clash's Unexpected Consequence
April 02, 2014
Every online enterprise today is struggling to manage and exploit the exploding volume of personal information that comes within their possession, while also maintaining data security and complying with privacy-related laws and regulations. They are not alone. Courts, legislators and regulators also are striving to find ways to protect legitimate privacy rights while keeping the realities of today's technology evolution and business environment in mind.
Are We All Computer Felons?
April 02, 2014
As cyber victims and law enforcement struggle to find the means, both technical and legal, to respond to these attacks, critics claim that certain laws go too far. One statute, the Computer Fraud and Abuse Act has come under recent scrutiny due to its use against unsuspecting individuals who may not be the malicious hackers that the Act was originally meant to address.
Can Using Facebook Be a Firing Offense?
April 02, 2014
You have likely read stories of employees being fired for poorly thought-out Facebook posts or controversial Tweets. Depending on your point of view, you may be sympathetic to the employer's desire to avoid being associated with offensive or controversial statements made by an opinionated worker ' or you may be appalled that an employer would concern itself with an employee's use of social media.
SharePoint e-Discovery
April 02, 2014
Finding and collecting data from Microsoft's SharePoint is a challenge even for the most sophisticated e-discovery practitioners. And the challenge grows daily as organizations expand their use of SharePoint at an accelerating rate, pouring more and more key data into these siloed sites.
