The Arcane Art of Managing Marketers
September 18, 2009
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION
September 04, 2009
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…
Mapping the Technical Terrain
August 28, 2009
In the filing of a patent application, the patent agent or attorney is like the commanding officer conducting the battle. This "General" has specialized techniques for drafting and prosecuting patent applications and attempts to get the best patents issued for the client.
The Peer Review Pilot Program at the USPTO
August 28, 2009
The USPTO established the Peer Review Pilot Program (the "Pilot") to test whether "the organized collection and submission of documents together with comments by the public will produce better examination results by presenting prior art known by the public to the Examiner early in the prosecution." The USPTO is expected to publish a comprehensive report outlining the results and next steps.
OPEB, COLI and Post-Retiree Needs
August 28, 2009
At the same time steps are being instituted to curtail COLI, there is an ever-increasing need to fund for employee medical care and post-retirement medical expenses. The use of COLI and the new Health Savings Accounts ("HSA") can provide a robust funding vehicle.
Recognizing Origination
August 28, 2009
According to the author: "While a good system and good decisions require that origination be recognized and rewarded, it has not been my experience that a change in compensation system will make rainmakers out of service partners."
Net News
August 27, 2009
Ninth Circuit Finds for PI Firm over Theft of Web Site Content<br>Third Circuit Upholds 10-Year Internet Ban in Child Porn Case