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We found 6,296 results for "Marketing the Law Firm"...

Developing Client Personas Can Help Maximize Marketing and Business Development
November 01, 2024
Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Building and implementing comprehensive client personas enables lawyers, practices and firms to refine their marketing and business development strategies to attract clients that align with their expertise, experience and values.
How Secure Is the AI System Your Law Firm Is Using?
November 01, 2024
In a profession where confidentiality is paramount, failing to address AI security concerns could have disastrous consequences. It is vital that law firms and those in related industries ask the right questions about AI security to protect their clients and their reputation.
Pleading Importation: ITC Decisions Highlight Need for Adequate Evidentiary Support
November 01, 2024
The International Trade Commission is empowered to block the importation into the United States of products that infringe U.S. intellectual property rights, In the past, the ITC generally instituted investigations without questioning the importation allegations in the complaint, however in several recent cases, the ITC declined to institute an investigation as to certain proposed respondents due to inadequate pleading of importation.
Less Is More: The Risks of Excessive Data Collection from Mobile Devices
November 01, 2024
Smartphones have, in many ways, become the nucleus of professional life. As a result, companies face the critical challenge of managing this new activity center and the vast amounts of company data flowing through it.
The Self-Service Buyer Is On the Rise
October 01, 2024
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Sink or Swim: The Evolving State of Law Firm Administrative Support
October 01, 2024
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Eligibility and Tax Impact of ERC Refunds
October 01, 2024
As the IRS continues its efforts to combat fraud and streamline processing, businesses that have legitimately qualified for the ERC should stay informed about developments and take appropriate actions to secure their refunds. The landscape of ERC claims is evolving, and staying proactive will be key to successfully navigating the remaining challenges.
Law Firms Prepare for Gen Alpha
October 01, 2024
It is overly simplistic to compartmentalize nuanced humans and form policies based on age ranges alone. But … it can be useful from a law firm standpoint to identify how, when and for whom policy shifts might be necessary.
Harnessing AI for Efficiency and Growth
October 01, 2024
While AI presents valuable opportunities, the excitement around it can sometimes overshadow the need for proper data management and interpretation. Here's a balanced look at how AI can be used to drive efficiency and growth within your firm, along with some key considerations.
Is SEO Dead? How AI Is Changing Search
October 01, 2024
How search is changing because of advanced AI systems, the complex algorithms that power them, the key SEO practices that still matter, and what these changes mean for B2B content marketing.

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Legal Possession: What Does It Mean?
    Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
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  • The Stranger to the Deed Rule
    In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.
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