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Client Speak: Capturing the Current Mood
April 27, 2009
Implicit in all the stories about layoffs or hourly versus value billing, the fundamental question is whether the severity of the economic downturn will permanently change what law firms look like and how they operate. Can they ever again support the notorious salary structures and leverage strategies of the past?
Practice Building Skills: Turning Your Bio into a Magnet for Business
April 27, 2009
Smart lawyers turn their bios into a marketing magnet that generates leads, as opposed to a mere resume or a CV, which recites only your education and experience. The trick is to turn a feature of yourself into a benefit to the client.
Media & Communications Corner: Channel the Information Deluge into Knowledge You Can Use
April 27, 2009
Proven shortcuts that will help you channel the flood of incessant information coming your way.
Career Journal: Does Having a J.D. Help a Career in Legal Marketing?
April 27, 2009
The marketing function is expanding within law firms. Despite of, or perhaps because of, the legal industry's economic woes of late, the expectations around marketing ' from increased business development to enhanced practice support ' has never been greater. Do you need a J.D. to have a career in marketing?
Do More with Less and Gain Market Share
April 27, 2009
The current economic situation is forcing firms to think of new ways to market themselves, which likely will become the new norm, long after the downturn is history.
For Whom the Bell Tolls
April 27, 2009
In this climate of uncertainty, the impetus will be on associates to self-motivate, focus on learning the craft and think deeply about what they really want from their careers. But what are those of us committed to developing the careers of associates to do?
Downsizing the Right Way
April 27, 2009
In Part One of this article, the authors dealt with the primary risks of a "downsizing" event. Part Two herein discusses implementing a methodical plan for a downsizing event, alternatives to downsizing, and going forward with compassion.
Do Comparative Lawyer Rankings Run Afoul of Ethical Guidelines?
April 27, 2009
The ABA's Model Rules of Professional Conduct, adopted in many jurisdictions, now allow attorney advertisements but restrict "misleading" communications. Significantly, such misleading communications may include unsubstantiated comparisons to other lawyers.
Structure of Firm Severance Package Can Result in Loss of Federal Health Subsidy
April 27, 2009
COBRA health care continuation coverage is not new. What is new is the ARRA-added federal subsidy for involuntarily terminated workers. This article explains.
Tips for Drafting Employee Handbooks
April 27, 2009
The purpose of this article is to provide tips and identify potential pitfalls associated with the drafting of an employee handbook.

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