MARKETING PROFESSIONAL SERVICES ON YOUTUBE
MARKETING PROFESSIONAL SERVICES ON YOUTUBE is one of the newest methods for corporate counsel to learn about firms who are or might service them in the future. It's powerful, it's persuasive, and it pjrovides a new way for professionals to maximize their marketing message. They call it YouTube. Online video is a professional services revolution in the making. It rivets audiences and directly involves them in your marketing. Link the YouTube post to your website and -…
What the Obama Campaign Can Teach Us About Marketing
If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. An analysis of the first Clinton campaign for the presidency, with James Carville's core message of '<I>It's the economy, stupid</I>,' made that point very clearly. It was a classic case of <I>positioning</I>. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning.
CLOSING THE DEAL
CLOSING THE DEAL A very happy new year to you all. Legal marketing is going through its typical first of the year cycle where clients and prospects are playing the "budget" card. But the economy is not the only factor you should consider when converting an opportunity to close more business. Hesitation might also occur on behalf of in-house counsel or public agency executives due to the pressures of bureaucracy. Who else needs to approve the engagement?…
Networking and e-Commerce: Get To It and Stay at It
Especially for e-commerce attorneys ' who have quickly adapted to doing all of their business chained to a computer monitor ' in-person networking is becoming a lost art. Even if you may very well be doing the right thing in attending networking events, you may not be doing the thing right well.
Social Networking and Litigation
This article explores a social networking site user's right to privacy, an adversary's right to obtain information from that site, and the admissibility of the information.
Losing My e-Mail
In today's BlackBerry-driven, online business world, losing one's e-mail ' and access to other online forms of communication ' has to be worse than REM's fear of losing one's religion. Yet that is just the fate that may await our next President, who has already publicly confessed (on national television, no less, though you can certainly find the story on the Internet) his steadfast inability to shake his smoking addiction under the stress of a Presidential campaign.
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