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Understanding Your Audience by Traffic Sources
February 01, 2023
This article describes each website traffic source. describes the mindset of the typical visitor that each attracts. and provides information on the type of content that is best suited to serve as a landing page for each channel.
What Hybrid Work Plans Are Working?
February 01, 2023
Starting in late 2021, the drumbeat of "return-to-the-office" began and now — somewhere in the neighborhood of two years later of that — it begs the question: how are firms doing with their return-to-office? What programs — if any — have been successful?
Strategies for Reining In Expenses During Down Market
February 01, 2023
What strategies can firms take to rein in expenses during a challenging, down market to avoid further layoffs? Look no further than the firm's back-office operations. This article provides a brief overview of five areas where your firm can not just "cut costs" but actually improve operations while doing so.
Recessions Offer Opportunity To Improve Your Processes and Innovate
February 01, 2023
Recessions are full of opportunity. No matter what industry you work in, a slowdown in the economy is an opportune time to invest in your brand, improve your processes, strengthen your business focus, and innovate to get a jump on competitors.
Impersonation on Social Media: The Increasing Challenges of Verification
February 01, 2023
The recent flurry of online impersonators, ranging from accounts posing as President Joe Biden to the pharmaceutical company Eli Lilly, exposes the challenges of social media platforms' verification and authentication processes.
What's Behind the Surge In Law Firms Launching Crisis Management Practices?
February 01, 2023
Over the last year or so, there has been a surge in law firms launching "crisis management" practice groups. Does this move reflect expanding relationships beyond one-off litigation matters? Is this just a collaboration and renaming or repackaging of existing attorney expertise and practices? Or is there something deeper going on?
The Difference Between 'Covenant' and 'Condition Precedent' In Song Licensing Agreements
February 01, 2023
A question of law arose for a District Judge when a songwriter sued YouTube, claiming she never approved licensing her works to YouTube — whether the administration agreement's notice-and-consent clause was a condition precedent to the administrator's ability to license the songwriter's songs.
Fair Use of Embedded Content on Social Media
February 01, 2023
The change in character of social media, from purely social communication to a mixture of the social and commercial, has had knock-on effects for courts applying traditional legal principles, notably, the application of copyright law.
How the Changing Concept of 'Work' May Jeopardize Employers' IP Ownership
February 01, 2023
A key step to ensure that employers own their intellectual property is having employees sign agreements which assign to the employer all intellectual property created in the course of employment.
What Is the Difference Between 'Covenant' and 'Condition Precedent' In Song Administration Agreement?
February 01, 2023
A question of law arose for a District Judge when a songwriter sued YouTube, claiming she never approved licensing her works to YouTube — whether the administration agreement's notice-and-consent clause was a condition precedent to the administrator's ability to license the songwriter's songs.

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