Influencing the Influencers
The importance of promoting brands and products on digital platforms has continued to grow as advertisers are learning how to use social media to reach out to specific populations by harnessing the power and goodwill of the people on these platforms that are popular with and influence particular niche groups of interest. These so-called “influencers” can have thousands, or even millions and tens of millions of followers. But when is the influencer an objective critic, and when is she a paid spokesperson?
<i>Legal Tech:</i>Looking Ahead: 2018 Legal Technology Predictions
At law firms and legal departments, preparing for the new year should mean looking back at the last year and prioritizing revenue-driving activities, identifying strategies to grow your firm or company while mitigating risk and budgeting for new projects to meet client demands.
From Your Editor: Happy New Year, 2018!
Editor-in-Chief Kimberly Rice shares some thoughts on the direction of legal services in the U.S., and the role as strategically-minded legal marketing executives who strive to help shape the success of their lawyer clients to think outside their comfort zones of hourly billing and high compensation packages.
<b><i>Leadership:</i></b> Nurturing Thought Leaders
When your target audience has an opportunity to connect with the thoughts and expertise of a team member, there's a stronger bond of trust than if that same audience were reading a press release. Here's how to make that happen.
Quarterly State Compliance Review
This edition of the Quarterly State Compliance Review looks at some legislation of interest to corporate lawyers that went into effect from Oct.1, 2017 to Jan. 1, 2018. It also looks at recent decisions of interest from Delaware.
2018: What Last Year's Trends Can Mean for Big Law
With the new year upon us, law firms have just been through the typical year-end crush of collections, budgeting, compensation decisions and more. The authors recently took a look at 2017's hottest trends, and explored what we could expect from them in 2018.
Examine KPIs on a Micro-Level to Boost Law Firm Profitability
You say your law firm is profitable. How do you know? To fully understand your law firm's results of operations and financial condition, you should measure and examine key performance indicators (KPIs) on a granular level. Looking beyond high-level KPIs can provide actionable information to make operational and strategic decisions.
Professional Development: Marketing Plans for Partners
<b><i>Better Yet: 'Personal Strategic Plans'</i></b><p> If law firm partners thought of themselves as their own small business and not just a member of their firm, they would embrace the idea of creating a personal strategic vision. No need to hire a consultant; it just takes thought and time to memorialize it.
