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Competitive Intelligence: Become More Relevant – Meet Your Clients’ Needs Every Time

Becoming and staying relevant is a process. It is not static but always evolving. Your clients change, their needs and requests change, you change, and, throughout these experiences, you learn steps to implement and how to implement them in given situations.


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I recently listened to a thought-provoking presentation called “My Non Lifesee,  – The Story of My CI Success” by Zena Applebaum, based on a blog post she wrote. Zena spoke about the unique position that she is a non-lawyer working in a legal environment. She discussed how she is not defined as a lawyer, marketer, librarian, etc. and the different perspective this brings to her work as a competitive intelligence professional. Check it out if you haven’t watched or read it.

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