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MAKE REJECTION WORK
July 20, 2007
Make rejection work for you. I've often heard inside counsel bemoan the fact that most lawyers do not follow up with them after losing a rfp competition. They have almost as much investment in the rfp and selection process as outside counsel and frequently indicate that they learned alot of helpful information from the competitors. Yet they may not hear from the "losers" for years. The key here is to address the fact that they…
MAKE REJECTION WORK
July 20, 2007
Make rejection work for you. I've often heard inside counsel bemoan the fact that most lawyers do not follow up with them after losing a rfp competition. They have almost as much investment in the rfp and selection process as outside counsel and frequently indicate that they learned alot of helpful information from the competitors. Yet they may not hear from the "losers" for years. The key here is to address the fact that they…
CRM Failure: Old Wives' Tale or Success Story?
July 18, 2007
The latest study on CRM projects (known as the CHAOS Chronicles), conducted in 2006, shows that close to 50% of projects fail, much lower than the over 74% figure that has been circulating for years. This is good news: It means, in part, that many industries are learning to manage CRM as a living entity that changes and grows as an organization does. It also reveals that we are getting wiser about our approach to CRM projects, heeding the advice that the best way to 'eat an elephant' is one piece at a time.
<b><i>Case Study</b></i> Streamlining and Centralizing With Matter Management Software
July 18, 2007
As Director of Technology and Marketing, much of the responsibility of selecting, maintaining and upgrading to the most powerful technology available is mine. My department also helps coordinate the firm's marketing efforts, such as mailings and events. As part of the firm's mission to provide expertise in multiple practice areas, we have come to understand how vital it is to encourage flexibility and mastery of the latest technology among its attorney users. To achieve results efficiently, a firm must have a streamlined approach to stay competitive and run efficiently.
Overcoming The Barriers to Organizational Change
July 18, 2007
When introducing new technologies or processes, managing the challenge of change requires a clear vision, ongoing two-way communication with the affected stakeholders and an understanding of people's levels of influence and commitment to the change. A law firm's culture can impede the adoption of new processes. When employees are accustomed to performing tasks in a certain way, you are bound to come up against some resistance if the new processes translate into a loss of their routines and comfort levels. Therefore, it is imperative that you get the appropriate people involved early in the planning to make sure they understand the new systems and processes ' and how the changes will affect them and the firm.
Getting the Most Out of Technologies You Already Own
July 18, 2007
Drafting a document between multiple reviewers can get complicated and frustrating when the available tools aren't used properly ' or not at all. The most common tools for document collaboration in Microsoft Word are Track Changes and Comments. These features are often used incompletely or the proper use of them is misunderstood.
The RED ZONE - Selecting Outside Firms
July 12, 2007
CLIENT CO-MARKETING CONCLUDED - What else do inside counsel want?
ALM Sold to Incisive Media
July 06, 2007
ALM, publisher of Law Journal Newsletters, The American Lawyer, Corporate Counsel, The National Law Journal and 30 other national and regional publications, will be sold to London-based Incisive Media for $630 million, according to a joint announcement July 5 by the two companies.
'Help, I Need an Attorney'
July 03, 2007
So much is written in our pages about how to capture the ideal client. About how to market to that client, how to win his or her business and, if that client represents a business in turn, how to win and keep that business too. It's a worthy ideal, especially in today's competitive law environment. All you have to do is pick up any copy of Marketing the Law Firm and our nationally known experts will'
July issue in PDF format
June 29, 2007
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