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We found 6,382 results for "Marketing the Law Firm"...

Third Circuit Denies Automatic Perfection of Oil Producer Liens
September 02, 2017
In a recently decided, but long-running dispute, the Third Circuit has found that oil producers do not hold automatically perfected security interests in product they sell to midstream intermediaries, nor are the proceeds generated through the subsequent sale of such product held in an implied trust for the benefit of the upstream producers.
Financing and Leasing Technology Is a Strategic Advantage
September 02, 2017
Law firms may want to leverage a specific law firm management technology to gain a competitive advantage in the marketplace, but might not want to purchase those tools outright. How are you equipping your firm to succeed both in the present day and into the future?
<b><I>Media & Communications:</I></b> Keeping Ethics Top of Mind for Legal PR Pros
August 02, 2017
Professionals and watchdogs from all walks of life are thinking, talking, writing and counseling about ethical practices in various industries. Public relations and marketing professionals, too, must always consider ethics in the context of how they advise law firms and attorneys on making sound decisions about the messages and content they disseminate to the public.
DLA Piper's Hack Attack Could Cost 'Millions'
August 02, 2017
At press time, DLA Piper was still recovering from its massive cyberattack, with insurance brokers claiming that the resulting upheaval could lead to costs "in the millions" for the firm.
On the Move
August 02, 2017
Who's doing what; who's going where.
Internet Legal Ethics and Client Privacy
August 01, 2017
Internet professional responsibility and client privacy difficulties are intimately associated with the services offered by lawyers. Electronic attorney services result in data gathering, information exchange, document transfers, enhanced communications and novel opportunities for marketing and promotion. These services, in turn, provide an array of complicated ethical issues that can present pitfalls for the uninitiated and unwary.
WannaCry Attack Is A Wake-Up Call for Cyber Preparedness
August 01, 2017
The scope of WannaCry changed our perceptions of ransomware attacks. Until then, the more highly publicized ransomware incidents were localized targets impacting only one or a small number of businesses. WannaCry made it clear that ransomware could reach a broad cross-section of computers worldwide, at essentially the same time.
Third-Party Cybersecurity Strategies Critical to Preparedness
August 01, 2017
This article examines the guidelines published by Board of Governors of the Federal Reserve System on managing outsourcing risk, along with the Office of the Comptroller of the Currency (OCC) 2013 OCC Bulletin 2013-29 and the supplemental Jan. 24, 2017, examination procedures, which are designed to help bank examiners tailor the examinations of national banks and federal savings associations determine the scope of the third-party risk management examination.
Diversity As a Differentiator in the Legal Profession
August 01, 2017
One aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.
The Role of Encryption in Law Firm Data Security
August 01, 2017
Encryption can play a vital role in securing data, but it needs to be considered within the context of a firm's overall IT security strategy. Whether, when and how to encrypt requires a careful look at what data the firm keeps, and how much protection it needs. This article explains how encryption can be used to guard against the reputational, financial and legal damage a breach of sensitive data can cause to law firms.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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