Getting Systems in Line
May 30, 2007
As law firms realized the benefits of having a billing system specifically designed to their needs, they sought out systems that could help streamline the then-manual processes for searching conflicts and managing client files. IT personnel are most likely more familiar with the processes involved in managing time and billing system conversions. However, the same methodology cannot be applied universally from system to system. For firms about to embark on records management or conflicts management conversions, recognition of how these key firm systems define and manage data is critical to ensuring a successful transition.
Net News
May 30, 2007
Ninth Circuit Hands Google A Copyright Victory in Dispute Over Nude Pictures
Professional Development
May 30, 2007
The author started conducting etiquette-training sessions in the mid 90s. The typical program focused on good manners and business protocol. Fast-forward to the new millennium and she is discussing etiquette topics that were unknown a decade ago, like appropriate use of cell phones, PDAs and electronic mail. Interesting thing about etiquette, she says: It constantly changes to keep up with society, technology and new business philosophies.
A Rare Extradition In IP Case
May 30, 2007
One of the first U.S. extraditions for an intellectual property crime highlights the growing sophistication and reach of cybercriminals ' and the extensive resources law enforcement must devote to reining in cybercrime.
'Dear Abby' Law Firm Blogs a No-No, Carrier Says
May 30, 2007
One of the largest carriers of lawyers' professional liability insurance has set out guidelines for law firms that want to get into the business of blogging, without hurting their insurability.
The Place to Network
May 30, 2007
There is clearly a branding benefit to touting diversity. It certainly raises the image of the firm, and may get it through the RFP process. However, the question from a marketing standpoint is ' how can law firms use diversity to network successfully for business development?
Practice Tip: What the Jury Hears
May 30, 2007
Every day there is a new product liability headline. Every day jurors hear of a sensational new product liability verdict. Every day business is pitted against consumer safety. Trial counsel on both sides of the courtroom have to know what jurors expect from product liability cases and understand how to adapt their respective cases to those expectations. The expectations with which the jurors enter the courtroom will, to a great extent, determine what they will hear regardless of what you say.
Consumer-Generated Content Is Hot
May 30, 2007
Over the past year, a growing number of companies have begun to sponsor promotions involving consumer-generated content. These types of promotions offer many advantages for marketers. If a promotion is executed well, it could generate publicity for a relatively small investment. Consumers are also likely to spend more time on a company's Web site watching videos and learning about the company's products than they would otherwise. Moreover, a company may end up with a great commercial at a fraction of the price they would have had to pay an agency to develop it. Along with these advantages come a number of legal challenges.
Career Journal
May 30, 2007
Employer brand is top of mind for many firms. The way a firm's brand is perceived by staff and potential employees is a critical success factor. There was once a time when marketing and HR were very different schools of thought; people from each discipline had very little in common. Now, HR professionals are beginning to put on marketing 'thinking caps' and utilize marketing principles and strategies to brand their firms; therefore, successfully attracting talent ' and not just fee-earner talent!
