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We found 6,382 results for "Marketing the Law Firm"...

<b><i>Leadership:</i></b> Why Are So Many Law Firm Videos So Bad?
May 02, 2017
Here are a few of the issues faced by many of the current batch of bad law firm videos--and how to solve them.
Sixth Circuit Trims Bank's Good-Faith Defense to Fraudulent Transfer Claims
May 02, 2017
<b><i>Part One of a Two-Part Article</i></b>The issue of what constitutes a good-faith defense to a fraudulent transfer claim is a murky question that has produced a wide variety of reported decisions from appellate courts over the years. But a recent Sixth Circuit opinion sheds some clear light on a complicated fact pattern.
Industry Growth Forecast for 2017
May 02, 2017
<b><I>Slight Downgrade</I></b>The Equipment Leasing & Finance Foundation has released its Q2 update to the 2017 Equipment Leasing & Finance U.S. Economic Outlook, which lowered slightly its yearly equipment and software investment forecast to 2.8%, down from 3% growth forecast in its 2017 Annual Outlook released in December 2016.
Changing Compensation Strategies Put Partners under Pressure
May 02, 2017
The legal profession has never been more cutthroat. As the race for revenue intensifies, firms are putting more pressure on their partners to perform in a number of criteria. If they don't, it will be reflected in their compensation, title and possibly their place in the firm.
<b><i>Business Development:</i></b> Making a Bus Dev Coaching Program Stick
May 02, 2017
<b><I>Five EssentialTips</I></b><p>This article provides five tips to consider for an impactful, productive and successful business development coaching program for lawyers.
New Data Types in the App Age
May 02, 2017
While the threat of "big data" has cast a shadow over IT and legal departments for several years, the real challenge can often be the variety. The authors believe the real challenge is less about "big data" and more about "new data types" — that quickly defeat traditional collection and review tools and strategies.
Proposed Regulations for Partnership Interests Permits Estate, Income and Charitable Planning Opportunity
May 02, 2017
The new Administration has areas of taxation estate planning and philanthropy on the front burner. No one is sure what will be happening with the minority discounts regulations of § 2504 in turmoil and proposed guidance of the modification of charities partnership interest and unrelated business taxable income (UBTI). By integrating a number of tried and tested tools, we may create a platform for substantial savings.
Restaurant Industry Chapter 11 Bankruptcies
May 02, 2017
The past year has brought a wave of restaurant businesses filing for reorganization in Chapter 11. With inherently low profit margins, increased competition, limited pricing flexibility and a propensity for expansion without the support of underlying business fundamentals, the industry is particularly susceptible to business failure.
<b><i>Marketing Tech:</i></b> The Evolution of the Legal Profession and Artificial Intelligence
May 02, 2017
Getting down to business with AI means answering some basic questions and offering some suggestions about the pros and cons of incorporating AI into our businesses, and the impact it will have on our work lives and the future of our legal professions.
Don't Be United in Facing Your Next Crisis
May 01, 2017
Even if you follow the law and all the internal protocols your firm has in place, you may still find that clients and the public view your actions negatively. In situations where you believe you are in the right, the instinct is not to apologize. Here is how to correctly handle a high-profile PR crisis.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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