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Diversity As a Differentiator in the Legal Profession

By John J. Buchanan
August 01, 2017

Let's face it — most lawyers and law firms all do the same thing (handle complex legal issues for clients) and a lot of them look the same and sound the same (unfortunately). So, how do you differentiate your firm? There are dozens of ways you can do this — through practice, industry or geographic focus, for example — but one aspect of law firms that is becoming increasingly of interest to clients — and an area that might offer opportunities for differentiation — is law firm commitment to increasing and sustaining diversity.

Diversity and Inclusion: The New Buzzwords

Diversity and inclusion seem to be the major buzzwords at law firms these days. Every day, there is yet another article or news item about firms implementing the Mansfield Rule (which requires 30% of a firm's leadership candidates to be minorities and women) being implemented at firms, or the impact of ABA Resolution 113 that “urges all providers of legal services, including law firms and corporations, to expand and create opportunities at all levels of responsibility for diverse attorneys.”

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