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A business development strategy will generate new clients, increase billings and boost originations. In corporate America, every successful company has a strategic marketing plan guiding its future. Yet, according to a recent survey, fewer than 5% of the law firms in the United States have such a plan in place. Drafting a strategic marketing plan isn't rocket science, but it does take some thought.

Over the years, one of the major complaints we receive from attorneys and marketing directors is that they invest thousands of dollars and countless hours on seminars and conferences that do not lead to new clients. We hear horror stories from professionals who attend these events and don't make contacts, don't arrange meetings, and don't produce any new clients from these events. Like any other marketing effort, you can maximize your results from seminars and conferences if you learn how to plan and work them correctly. If you commit to developing a plan, investing time and effort to execute your plan, and tracking results you will be rewarded with new clients and contacts. Here are a few tips on how to plan for these events, differentiate your practice from your competitors, and develop new business as a direct result of these events.

Law firm marketers are always asked whether the dollars spent on advertising will result in new business. Certainly, a strategic and creative ad campaign…

In the first review of a federal law meant to regulate unsolicited fraudulent commercial e-mail, the Fifth U.S. Circuit Court of Appeals ruled recently that the CAN-SPAM Act does not pre-empt a University of Texas policy that blocks unsolicited commercial e-mail.

The small town of Storrs, CT, may soon become the center of the law blog universe. Andrew Ewalt, a solo practicing in the shadows of the University of Connecticut, is a guinea pig for the wildly growing technology, which to date has largely been passed over by the legal profession as a marketing tool.

Today's virtual worlds -- sometimes also called digital or synthetic -- evolved from text-based role-playing games such as Dungeons & Dragons. The predecessors of the "Massively Multiplayer Online Role-playing Games" (MMPORGs) of today began for the most part in the late 70s and early 80s when various individuals first engaged in the role-playing game behavior online. The online text-based commands and prompts allowed the players to act out various fantasies without the close proximity requirement that is inherent in the earlier written and oral gaming forms. As the online technology grew, so did the nature and complexity of the interactive games, including the addition of videogame graphics to the text-based game elements. In the '90s, the current state of online MMPORGs began offering a real-time socially interactive component that was not available on traditional offline console gaming. While the physical space and landscape is simulated in the virtual environment of today, the social interactions are real since virtual characters, or "avatars," in the digital world are controlled and operated by a real person and not just by strict computer code. While these games are currently used mostly as an avenue for play and social interaction, if the proliferation of online entrepreneurship continues, the games will likely be more focused on commerce, research and work or work-related activities.

Google, Geico Both Claim Victory In the ongoing saga of Geico v. Google (E.D., Va., 1:04-cv-00507-LMB-TCB), U.S. District Judge Leonie Brinkema issued…

The law breaks property into two categories: real and personal. If the object of a transaction is found to be personal property, it is subsequently categorized as either tangible or intangible. Although broadly categorized as personal property, Internet property has characteristics of both tangible and intangible property. Consequently, attorneys must take the special nature of Internet property into consideration when attempting to resolve legal difficulties relating to an Internet transaction.

Recently filed cases in entertainment law, straight from the steps of the Los Angeles Superior Court.

Recent developments in entertainment law.This month:Executive Compensation Deals/ Stockholders' Suit.Video Games/Use of Likeness.