In The Marketplace
Highlights of the latest equipment leasing news from around the country.
Good News Out of Florida for Lessors
Decisions rendered by different courts in Florida provide good news for equipment lessors doing business in this state. One case supports a lessor's early termination charges challenged in a class action, and another supports the structure of a computer equipment lease as not being subject to documentary stamp taxes.
A Haven For Straight Talk: <b>Why Aren't You Blogging?</b>
I've already lost some of you. That's great. When I can turn off 25% of my readers with just the subtitle, I know that the rest of you will be getting some actual value and not just a bunch of regurgitated, freshman-year marketing pap. Here's the one-sentence version of the article for all of you out there with adult ADHD: <br>If your firm doesn't have at least one serious blogger for every major practice and industry group, you've got clients who are, at this minute, reading a competitor's blog.
Marketing Dollars Make Radio Sense
Every law firm struggles with the dilemma of how to allocate their marketing and advertising budget. Should funds be used to pay for sports tickets, a dinner at an elegant restaurant or perhaps advertisements in a newspaper or magazine? Few firms consider radio as a means to make information available to the listening public while also attempting to develop or perpetuate a brand in their community.
Speaking Engagements for Attorneys
Most attorneys have recognized the value of holding seminars and workshops at which they can make presentations on a variety of topics. The problem with these seminars is that, more often than not, the law firm is preaching to the choir. The attendees at these seminars usually come from existing clients or prospects previously identified by the firm. What law firms need to do is expose their expertise and practice groups to new prospects for their services.
Media & Communications Corner: <b>Jack of All Trades ' With Help from the Outside</b>
Law firms have a remarkable number of ways to market their expertise, almost too many at times. Most firms still utilize the more traditional avenues such as advertising, firm seminars, speaking engagements at industry events, and client newsletters. The marketing director is the one charged with handling all of these tasks and many more, often with a limited in-house staff. Whether the firm is staffed with one marketing director, a staff of marketing pros, or if the bulk of the job falls on one attorney who has expressed an interest in marketing, it is clear that the job now entails much more than it did years ago. <br>We asked a few experts for their viewpoint on how the position has changed.
Letter from the Editor
This month in our regular issue of Marketing The Law Firm we have an article written by one of my favorite Board members Mike Hodes, the Managing Director…
<i>Product Review:</i> KVS's Enterprise Vault Slams the Door on e-Mail Retention Issues
Like most of you ' okay, all of you ' we struggled mightily with many concerns surrounding e-mail retention. The paramount question was: "Now that e-mail has become ubiquitous and constant, how do we ensure client-related mail becomes a part of the client record?" <br>After much investigation, a tour of a firm already using the product, and a presentation to our Tech Committee, we settled on KVS's Enterprise Vault.
Blogging and the Bottom Line
Pick an area of law ' trademark, employment, appellate, whatever ' tack "lawyer" onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results ' often at the top of the list. <br>At a time when talk of online marketing invariably turns to the pseudo-science of search-engine optimization, many law firms are missing an often more sure-fire route to the top of the search-engine heap ' blogging.
