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We found 6,330 results for "Marketing the Law Firm"...

PA Court: Vacant Lot Valueless Without Zoning Variance
September 01, 2024
The Pennsylvania Commonwealth Court affirmed a decision by the city of Philadelphia's Zoning Board of Adjustment (ZBA) that a real estate developer's evidence established an unnecessary hardship because it proved that the property, a vacant lot that needed costly environmental remediation, was practically valueless without the granting of a variance under the Philadelphia Zoning Code.
The Eight Things Journalists Love and Why They Matter
September 01, 2024
Knowing how to present your article idea, pitch or press release to a journalist is the key to transforming your news into a headline. Whether you're aiming for coverage in print, online or on TV, understanding what journalists are looking for can dramatically increase your chances of getting media coverage.
The Top Rated Bull and Bear CRE Markets
September 01, 2024
Trepp named its top choices for bull and bear CRE metro markets and did the same for the single most property type and metro combination, during July 2024. The firm is trying to identify what drives positive and negative investor sentiment.
Rulings On SEC Crypto Enforcement Actions Raise More Questions Than Answers
August 01, 2024
A decision in the SEC's enforcement case against Ripple Labs was hailed as vindication for the industry's position that the SEC lacks the proper legal authority to regulate crypto. However, several conflicting rulings followed. So where does the crypto industry go from here? The answer is not so simple.
FTC to Investigate Use of 'Surveillance Pricing'
August 01, 2024
The FTC describes "surveillance pricing" as a "new frontier" made possible by advances in artificial intelligence and machine learning. The agency says it wants to learn how surveillance pricing affects privacy, competition and consumer protection.
Reducing Cognitive Load and Enhancing Marketing Productivity with AI
August 01, 2024
While law firm marketing professionals are apt to experience cognitive load, the squeezing of marketing departments to do more with less is certainly exacerbating the potential for cognitive load and making the case for AI even stronger.
Elevate Your Thought Leadership: Strategies for Impactful Influence
August 01, 2024
Proving your status as an influencer in your industry is the most effective way to stand out in a crowded market. Thought leadership is not a destination but rather a journey of constant evolution and contribution to the collective knowledge of your industry.
The Double-Edged Sword of Discounting Corporate Legal Fees: Weighing Profitability Against Client Retention
August 01, 2024
This article delves into the multifaceted implications of discounting corporate legal fees, exploring both the potential benefits and the risks associated with this strategy.
Client Retention: Grabbing the Low-Hanging Fruit
August 01, 2024
This article explores the importance of client retention, strategies to nurture client relationships, and how to leverage those relationships for business development.
What Financial Questions Should You Ask Your Client?
August 01, 2024
If you open the door to helping clients with financial planning, it can also make sense that a law firm might address the same concerns internally. In that case, the financial planning questions a forward-thinking attorney might ask of a client are also questions that attorney should be considering in their own life.

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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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  • New York's Guaranty Law Continues to Divide Opinion
    This article discusses the recent developments surrounding the constitutionality of New York's Guaranty Law. In particular, we address the Southern District's view that the statute is unconstitutional and the splintered view of the statute's constitutionality expressed by New York State courts.
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