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Underperformers Can Be Rehabilitated: Here’s How

By Sharon Meit Abrahams
March 01, 2025

It’s common knowledge that most sports figures have a coach. But what about surgeons? How about CEOs of major corporations? Boston surgeon Atul Gawande wrote The Checklist Manifesto, in which he explains the value of coaching to improve a surgeon’s skill and reduce overall hospital error rates. In CEO Excellence: The Six Mindsets That Distinguish the Best Leaders From the Rest by Carolyn Dewar, Scott Keller, and Vikram Malhotra, the authors emphasize that coaching can support CEOs in navigating complex challenges and driving organizational success. I point this out to say that coaching can be transformative for your underperforming partners.

Whether an athlete or a professional, the goal of coaching is always to improve performance. One-on-one coaching is a highly personalized activity focused on the specific needs of the individual. Great athletes use coaches even though they are at the top of their game. Coaching can make anyone better at whatever it is they want to improve. Part of my coaching practice focuses on the opposite end of the spectrum. I enjoy helping underperforming partners turn their practices around.

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