Media & Communications Corner <b>Media Relations: A Look Back and A Look Forward</b>
December 07, 2004
It continues to be a great pleasure for the media relations professionals at Jaffe Associates to contribute our viewpoints on the publicity issues and trends that all of you face each day. Since becoming regular columnists for <i>Marketing the Law Firm</i>, we have covered a number of topics that we hope have been educational and even inspirational. Here, we take a look back at these columns and tell you some of next year's topics.
The Year in Review: Our Look Back and Look Forward
December 07, 2004
The year 2004 has been my first full year as Editor-in-Chief of this publication. While there have been challenges, there have also been some rewards. So, sit back, relax and enjoy the first half of 2004 as I present to you selected highlights of <i>Marketing the Law Firm</i> for the months January through June.
A Haven For Straight Talk <b>New Year's Resolution: Kicking the Ad-diction</b>
December 07, 2004
I have a confession to make: I am occasionally wrong. There. I've said it, and I can move on. I've heard that admitting you have a problem is the first step towards a cure, and so I'm well on the road to recovery. Now it's time for our industry to admit it has a problem and take a similar step towards wellness ' Advertising.
Intellectual Capital Value at Risk
December 02, 2004
In previous articles we have imagined a dialogue between Treasury and IP professionals. The IP professionals have done most of the talking so far; from their point of view, this conversational flow makes perfect sense. The world of patents and trademarks is exotic, specialized and counterintuitive, having undergone substantial change in governing law and predominant management technique since 1990. In contrast, one would expect the management of mere cash flows to be a mature discipline. What can Treasury tell us about how to manage IP? "Buy-low and sell high"?
The Use of Demonstratives in Patent Litigation
December 02, 2004
A picture is worth a thousand words — or perhaps more — when the concept being described is complicated, abstract or unfamiliar. By its very nature, the technology associated with a patent demands the use of visual and other aids in order to be understandable by a juror, judge, or other trier of fact. Not surprisingly then, demonstratives are essential tools in patent litigation to illustrate or contradict fact and expert witness testimony, as teaching aids in <i>Markman</i> hearings, and in opening and closing arguments. A number of legal and practical considerations should be kept in mind when preparing and using demonstrative aids.
The Strategy Toolbox
December 02, 2004
Researchers and technology managers may not deal with IP every day like IP professionals do, but they are still exposed to all sorts of patent strategy tools, especially when they are attempting to develop a patent strategy for a business. The advertisements for these tools typically imply that life would be so much simpler if only they used the vendor's latest and greatest tool. Many of these tools are very useful; however, most tools also have limitations. Having a framework from which to evaluate these tools is therefore helpful to researchers and managers.
Deploying IP Assets as Loan Collateral: An Emerging Trend
December 02, 2004
Over the last 15 years, there has been a shift toward more creativity in the monetization of intellectual property. Companies are no longer simply utilizing patents as defensive weapons in actions against aggressors in patent assertions and follow-on infringement actions. Strategic licensing securitizations and collateralizations have provided new and thoughtful approaches to effectively leverage the technology asset value inherent in patents and other IP.
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