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We found 6,445 results for "Marketing the Law Firm"...

Voice of the Client: Assumptions Can Kill You
August 02, 2014
Shouldn't we be more deliberate and questioning about the assumptions we make about clients ' in order to ensure that we don't end up with self-inflicted client relations issues?
Media & Communications: Corporate Journalism, The Future of Law Firm Marketing
August 02, 2014
Corporate journalism ' also known as brand journalism ' is journalistic content produced by a law firm (or any other entity) about that firm, its work, or the issues that it deals with on a regular basis. Here's how it works.
Understanding The New Flood Insurance Law
August 02, 2014
President Barack Obama signed into law the Homeowner Flood Insurance Affordability Act in March. This legislation is intended as a solution to extreme flood insurance rate increases caused by the Biggert-Waters Flood Insurance Reform Act of 2012.
Supreme Court Upholds Lanham Act Claim in Juice Wars
August 02, 2014
Pomegranate juice is the subject of an intense legal battle between POM Wonderful and Coca-Cola Co. In its Lanham Act challenge, POM alleges that Coke's juice product's name, label, marketing and advertising mislead consumers into thinking the product is mostly a pomegranate and blueberry juice when it in fact is mostly apple and grape juice.
The Co-Tenancy Clause
August 02, 2014
After <i>Kleban v. Ann Taylor</i>, when a mall or shopping center landlord is marketing space and offers a potential retail tenant a co-tenancy provision, the most applicable legal maxim is <i>caveat venditor</i>, let the seller beware. Landlords can suffer great unintended consequences from a co-tenancy clause that is negotiated as an accommodation to get a tenant into the space and then explodes years later.
Rainmaker or Hostage Taker?
August 02, 2014
Despite a surge in articles, blogs and white papers that focus on top trends in law firm business development and management, few have explored critical changes taking place within law firm management, particularly as they relate to the concept of the rainmaker.
Alternative Secretarial Approaches to Legal Support
August 02, 2014
Most law firms above 100 to 150 attorneys outsource many of their basic services. Mail, messenger, records and photocopy staff are now commonly supplied by a group of national and regional vendors. However, one key service that is not supplied by any vendor ' and in most of our individual business case analysis proved to be one of the most inefficient services that law firms supplied ' was that of secretarial support.
Coverage for Communications Costs
August 02, 2014
In complex litigation, public perceptions of the parties and the facts can have a significant effect on the ultimate size of the defendant's liability. For example, an early and compelling public recitation of facts favorable to the defense may dissuade some potential plaintiffs from joining the litigation.
Quick Tips for Rankings Success
August 02, 2014
Being singled out by one of the research-based legal rankings or directories can be a big client booster, whether it's a practice area or individual lawyers that are recognized. Here are some tips for making the cut.
Social Media Scene: Creating a Blogging Strategy When Blogging Isn't Your Business
August 02, 2014
Chances are that if you have started marketing yourself online, then you have a blog (or were told to have a blog). Here is what you need to know.

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