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We found 6,352 results for "Marketing the Law Firm"...

A Tale of Two Asset Sales
January 28, 2014
An example in which a Chapter 7 trustee, in separating the measure of "highest price" from "best outcome," unlocked significant value for all stakeholders.
Fifty Years Later: A New Wave of Thalidomide Litigation
January 24, 2014
The scourge of birth defects from Thalidomide in the 1950s and 1960s remains one of the worst pharmaceutical disasters ever. And now there's a wave of new litigation.
Is Your Firm GPS-Less?
January 07, 2014
To avoid random acts of marketing and senseless spending, law firms, large and small, should develop and implement a solid marketing plan and budget as essential business planning tools -- a map to assure they arrive at their desired destination of profitable clients and a healthy practice.
Is Your Firm GPS-Less?
January 07, 2014
To avoid random acts of marketing and senseless spending, law firms, large and small, should develop and implement a solid marketing plan and budget as essential business planning tools -- a map to assure they arrive at their desired destination of profitable clients and a healthy practice.
Business of Branding: Avoiding Bad Investments in Your Marketing
December 31, 2013
Like your finances, your firm's marketing efforts should be reviewed on a regular basis to ensure that your short- and long-term plans are in order.
Slow Growth on Tap for 2014
December 31, 2013
Just over five years after the start of the global financial crisis, the job of an Am Law 200 law firm leader arguably remains as tough as it has ever been. The painful decisions to cut staff and attorneys may now be a distant memory, at least for most firms, but there remain two distinct drags on Big Law businesses.
How Legal Services Can Maintain Profitability in a Shifting Landscape
December 31, 2013
Since the 2008 economic downturn, the U.S. legal market has undergone a permanent restructuring. With huge firms collapsing due to crippling debt, we see that legal services firms are no longer untouchable. The legal environment has become increasingly challenging as competition has increased, demand for legal services has remained flat, and firms are being forced to adopt more efficient, cost-effective and strategic business models.
Dancing on the Cliff Edge
December 31, 2013
In the last five years, we have heard increasing chatter about the failed business model of law firms, new technology that is erasing the need for lawyers and other information interpreters, and enhanced cognitive systems that mine and interpret data. Let's look at some examples of trends that are leading the way.
Legal Spending Trends
December 31, 2013
Recently, the LexisNexis CounselLink division published a study of the spending patterns of corporate legal departments. The study unveiled macro-economic trends about the shifting spending habits from the largest category of law firms to those that are "Large Enough." The basis of the analysis was two million invoices, covering 300,000 matters, which were valued at more than $10 billion in legal fees.
Mobile Marketing
December 31, 2013
In the era of the iPhone, iPad, and Android phones, mobile device use is exploding. In fact, Gartner predicts that mobile phones will surpass PCs this year as the most common way to access the Internet. For legal marketers, that means new challenges in providing content that is easily accessible through these devices and at a level of quality consistent with our website efforts.

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  • Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
    “Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
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  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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  • Bankruptcy Sales: Finding a Diamond In the Rough
    There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
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