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We found 6,352 results for "Marketing the Law Firm"...

China Opportunities for U.S. Entertainment Industry Still Saddled with Government and 'Copycat' Hurdles
August 30, 2012
<i>Entertainment Law &amp; Finance</i> Editor-in-Chief Stan Soocher traveled to China over the summer to teach the course 'American Music Goes to Court' at the International College of Beijing. He reports here, in a two-part series, on the state of entertainment industry issues in China, as U.S. companies try to expand their reach there. Part One covers the current state of copyright law in China and discusses TV and film concerns.
Practice Tip: Filing 'Direct' Cases in an MDL
August 30, 2012
Is there any problem with filing your case directly with the MDL court? According to the author, the relative simplification of doing so may bring more problems than it is worth.
Is Your 401(k) Up to the Task?
August 30, 2012
A good 401(k) can be a great ally as you prepare for retirement; a lousy plan, on the other hand, could erode your ability to build for a decent and secure retirement. Now is a very good time to make sure your 401(k) plan is up to the challenge.
Leadership in Law: What Causes a Big Firm to Implode?
August 30, 2012
According to the author, what every law firm implosion has shown us is that many partners have joined a firm in order to benefit from the brand strength and have no interest or incentive in sharing clients or helping the firm as a whole to succeed.
Professional Development: Personal Marketing Plans
August 30, 2012
A few years into their careers, talented professionals feel pressure to develop business. For sole practitioners, that pressure comes from their bank accounts. In mid-sized firms, it may come from their managing partners. And in large firms, it's likely to come from a marketing director.
Marketing Tech: The Top 10 Law Firm Blog Best Practices
August 30, 2012
For any lawyers still debating whether or not to start blogging, it's time to get off the fence. Here's what you need to know.
The Business of Branding: Gear Your Bios to Your Clients
August 30, 2012
How to create an outstanding attorney bio on your firm's website that will attract, and not bore, potential clients.
Successfully Finding, Hiring and Managing Marketing Consultants and Agencies
August 30, 2012
There's no one perfect solution for finding the right consultant, making a "good hire" and then effectively managing that resource, but there are a few guidelines that can, at least, set you on the right path.
Women Champions
August 30, 2012
Women lawyers will develop their practice and client development skills more effectively if they are mentored and championed by other women lawyers. Here's why.
Aligning Mentoring Programs with Core Competency Models
August 30, 2012
This article discusses the best practices to intertwine competency models with career-focused mentoring programs. The authors believe aligning these two structures offers the best way to develop and retain legal talent.

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