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We found 6,382 results for "Marketing the Law Firm"...

Marketing Tech: Does Your LinkedIn Profile Play by the Rules?
April 27, 2012
Rules governing lawyers with respect to client relationships, specifically advertising and solicitation, vary from state-to-state. The use of social media is governed by these rules as well. Are you compliant?
DIY Mentoring
April 27, 2012
Similar to financial investments you will want a well-diversified portfolio of mentors who can contribute to your career in different ways depending on your goals.
The Business of Branding: Is New Media Still 'New'?
April 27, 2012
Responsive web design, startup incubators and mobile payments are three progressive products and services that aren't necessarily "new" media, but can be considered new enhancements that aid growth, advancement and understanding.
C&J Vantage Leasing Co. v. Wolfe: One Year Later
April 27, 2012
In March 2011, the Iowa Supreme Court sent ripples of concern, if not terror, throughout the equipment lease finance industry with an unprecedented decision refusing to afford finance lease status to a contract between a finance company and a commercial end user, notwithstanding the fact that the parties had expressly agreed to such treatment in their written documents. Fortunately, while the <i>C&amp;J Vantage</i> opinion may have closed a door for equipment finance companies, it opened a window. The decision's mischief-making potential is mitigated by another holding in the same opinion.
Small Changes <i>Can</i> Lead to Expensive Consequences
April 27, 2012
Besides the many people in commercial sectors whose business model was decimated ' music sellers and travel agents, at the dawn of e-commerce, and, more recently, publishers of books and music ' sometimes that change can hurt any business and its people, and for no good reason.
Case Study: Foley Hoag's Social Media Marketing Distinguishes a Hot Practice
April 27, 2012
How this 250-lawyer firm boldly raised its profile.
When Settlement Is the Best Option
April 27, 2012
Too many defense counsel and their clients fixate on the early stages of the client's reaction to a product liability lawsuit ' denial or anger. They do so without evaluating the final stage ' acceptance
Moving Forward with Outsourcing in the New Legal Model
April 27, 2012
How do firms use and structure outsourcing most effectively under the new legal model and what are the opportunities that are available? This article provides the answers.
Take Ownership of Your Firm's Accounts Receivable
April 27, 2012
Most lawyers are familiar with and capable in marketing (winning the work) and production (doing the work effectively and efficiently), but they fail to grasp the importance of collections.
On the Path of Lease Resistance
April 26, 2012
New York practitioners representing a prospective retail tenant looking to enter into a new lease for space in an existing shopping center must recommend appropriate diligence prior to the client's entry into the new lease.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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