The Business Case for Strategic Planning
February 27, 2012
Today, law firms need focused strategic plans to enhance revenue, efficiency in the delivery of services, cost control, and timekeeper accountability.
Paying and Transitioning Leaders
February 27, 2012
When a law firm asks an individual to step forward on behalf of the group, it is incumbent on the group to define the scope, authority and expectations for the leadership position. In addition, there should be mechanisms in place to evaluate leadership performance, provide feedback and appropriately adjust compensation.
BUSINESS DEVELOPMENT REVENUE GROWTH
February 09, 2012
BUSINESS DEVELOPMENT REVENUE GROWTH - Market gains do not happen automatically. And in our current economic environment, law firm marketing attorneys and professionals see real opportunities. Small and midsize firms have been scrappy with legal sales and are working to close with new clients that may previously not been accessible to them. So what do we recommend as business development consultants? Be accessible and respond quickly. Be amenable to new ideas and new ways of doing…
BUSINESS DEVELOPMENT REVENUE GROWTH
February 09, 2012
BUSINESS DEVELOPMENT REVENUE GROWTH - Market gains do not happen automatically. And in our current economic environment, law firm marketing attorneys and professionals see real opportunities. Small and midsize firms have been scrappy with legal sales and are working to close with new clients that may previously not been accessible to them. So what do we recommend as business development consultants? Be accessible and respond quickly. Be amenable to new ideas and new ways of doing…
COMPETING FOR CLIENTS
February 06, 2012
The transition from the past to the future is not yet complete ' and won't be as long as we ignore the competition part of legal marketing and reside in just the mechanics.
Document Renovation
February 01, 2012
Documents are the currency of law firms. Attorneys author, edit and submit thousands of documents daily. While content is the most important aspect of legal documents, and the majority of time should be spent on this, the formatting of a document can often create issues and burn up precious billable hours. The time spent reformatting and cleaning up documents can be reduced significantly if firms have a process in place for creating and fixing documents based on Microsoft Word's best practices.
UGC Campaigns and Right of Publicity
February 01, 2012
It is rights-of-publicity claims, because they are treated as property rather than as personal rights, and not other types of privacy claims, which are merely personal, that some courts have excluded from Communications Decency Act (CDA) immunity as a form of intellectual property.
