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We found 6,382 results for "Marketing the Law Firm"...

Franchising: A Venus Flytrap for Trademark Licensors
April 28, 2011
Your client gives you a call to let you know that his company just licensed its primary mark to a third party who will sell your client's products on the West Coast, including California and Arizona. Should you be happy for your client, or should a chill go up your spine?
Search Engine Advertising Trademark Claims
April 28, 2011
In <i>Network Automation, Inc. v. Advanced Systems Concepts, Inc.</i>, the Ninth Circuit: 1) expressly held that the use of a trademark as a search engine keyword for the purpose of triggering advertisements is a "use in commerce" of that trademark under the Lanham Act; but 2) vacated a preliminary injunction, finding that the district court's analysis of consumer confusion in the Internet context was too narrow.
Online Behavioral Advertising
April 28, 2011
The first quarter of this year has been marked by a rise of awareness and legal activity surrounding the question of behavioral, or targeted, advertising ' a significant area of operation and interest for e-commerce firms.
Watching You ' Steal My IP
April 28, 2011
Are you watching your online competitors, lest they steal your ideas, your customers, or both? How can an online firm learn when another firm is infringing its intellectual property?
'Simple' Statute and 'Affirmative Defense' Lead to Another Dismissed Indictment
April 27, 2011
Adding to the long list of failed prosecutions, the United States District Court for the District of Maryland dismissed an indictment against Lauren Stevens, former in-house counsel for GlaxoSmithKline (GSK).
Franchises Eye International Expansion
April 26, 2011
International franchising carries numerous complications that must be addressed by a franchisor's business and legal strategy, said several experts at the 2011 International Franchise Expo.
Who Controls Your Brand ' You or Your Clients?
April 26, 2011
Is your firm allowing your clients to take control of your brand by awarding you the cases they send your way?
Defining the Role and Development of a New Managing Partner
April 26, 2011
While the volume of available information about managing law offices is expanding, information is not readily available about what, specifically, should be the "hands-on approaches" that managing partners and members of management committees should embrace to coalesce their partners, associates and staff into a well-managed and informed organization, with all of the professional and administrative personnel working together to achieve both the firm's immediate and longer-term objectives.
Chemtura: 'Make-Whole' and 'No-Call' Provisions
April 25, 2011
The Bankruptcy Court for the Southern District of New York's recent decision in <i>In re Chemtura Corp</i> examines the treatment of "make-whole" and "no-call" provisions in bankruptcy proceedings in the context of a settlement of such claims pursuant to a plan or reorganization.
Teaching Business Development Skills to the Newest Lawyers
April 24, 2011
Associates and partners alike should be focused on business development in this economy. The next step is to envelop the paralegals, secretaries, receptionists and other staff in the business development mentality.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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