Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,382 results for "Marketing the Law Firm"...

Recruitment Twists and Turns
April 24, 2011
The tide has turned and law firms are beginning to hire again, albeit with a more purposeful eye than in past years. What lessons have been taught and learned as firms begin to recruit candidates for available positions?
Supporting Your New Managing Partner
April 24, 2011
Many law firms are going through a transition to the next managing partner. There will be a successful transition if some requirements are met. This article focuses on those requirements.
Women's Initiatives Bulk Up
April 22, 2011
When women's initiatives work well, the benefits inure not only to individual women, but to their firms and to the profession more broadly. What's good for female attorneys is good for their male counterparts and good for business.
Facilitating Follow-Up
April 22, 2011
By setting clear guidelines and limiting lawyers' obligations, a law firm's marketing staff will make it more likely that their lawyers will be successful new business generators.
Sustainable Business Development Success
April 22, 2011
Generational differences need to be embraced and bridged to convey a consistent brand of business development, service delivery and client transitioning from generation to generation.
Media & Communications Corner: Fueling Your Knowledge
April 22, 2011
The following tools are some of the latest to cross our radar ' and the author has found them to be remarkably useful.
The Push Is Over, Shift to a Pull Strategy
April 22, 2011
Technology and the explosion of social media have not only changed the game, they have permanently altered the playing field. Now the small law firm and the multinational giant have the same capacity to reach their audience.
The Battle over Food-Related Liability
April 22, 2011
Part One of this article in last month's issue discussed the litigation faced by manufacturers and purveyors of food. Part Two herein addresses the relevant legislation.
Practice Tip: Lost Earning Capacity of Undocumented Workers
April 22, 2011
Currently, undocumented aliens injured on the job in the U.S. may recover damages for lost earning capacity, but this area of law is in flux. Here's what you need to know.
IT BOILS DOWN TO ONE CLIENT AT A TIME
April 04, 2011
Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest. You can talk about strategies, image, niche marketing and branding. You can talk about articles, brochures, press releases and seminars. But it always comes down to selling the individual clients ' one by one.

MOST POPULAR STORIES

  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
    Read More ›