HOW LEGAL MARKETING WORKS: A QUICK PRIMER
June 01, 2011
Professional services marketing is not a litany of mechanics. It's a process that's designed to bring a firm and its prospective clientele together. More than just accumulating clients, the effective marketing program helps shape and secure a practice that's relevant to the dynamic needs of both the firm and the clients it serves.
In the Marketplace
May 27, 2011
Highlights of the latest equipment leasing news from around the country.
Lease Accounting Project Update
May 27, 2011
The high volume of comment letters (781) and numerous outreach meetings had common criticisms, causing the FASB/IASB Boards to re-deliberate issues in the Leases Project Exposure Draft.
Legal Counsel in Acquisition of CKX
May 27, 2011
Three top Am Law 100 listed firms have advised on Apollo Global Management's $510 million announced acquisition of U.S. entertainment company CKX, owner of television shows like American Idol and So You Think You Can Dance.
Social Media and Negotiating Celebrity Endorser Morals Clauses
May 27, 2011
One thing to do when hiring a celebrity endorser is to be certain the contract includes a "morals clause" that permits termination of a contract if the endorser decides to use Twitter, Facebook, LinkedIn, YouTube, etc., to tweet, post or upload offensive comments and materials. Know, however, that celebrity agents are very careful not to let contracts be terminated for bad behavior.
Attorneys in the Cloud May Get ABA Wake-Up Call With Proposed Rules
May 27, 2011
For lawyers struggling to cut costs and boost efficiency, Internet-based data storage and client service has been a popular alternative. But those who have their heads in the clouds when it comes to client confidentiality concerns may get a wake-up call by the American Bar Association.
Taxing Online Sales
May 27, 2011
Illinois Governor Patrick Quinn signed the "Main Street Fairness Act" into law, making Illinois one of a growing number of states seeking to collect sales tax revenues from a retail market traditionally beyond their reach ' the world of online commerce ' by focusing on the role of local online marketing affiliates.
Content Is More Kingly Than Ever
May 27, 2011
As many e-commerce entrepreneurs know, video is a public reputation tool whose time has come ' and the time is right now.
Don't Assume Your e-Profits Away
May 27, 2011
Perhaps we all have heard the warning given by my late high school geometry teacher about what "U and Me" become when we make an (unwarranted) <i>assumption</i>. However aged my former teacher's "assume" joke may have been, I think it is an excellent reminder of why overt and implied assumptions underlying e-commerce must be considered in making business plans.
