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We found 6,352 results for "Marketing the Law Firm"...

The Trials and Tribulations of Locating Expert Witness Talent
February 28, 2011
A case lost, repealed or rejected because of experts is far more common than it should be, and is often caused by attorneys hiring inappropriate or underqualified experts to testify for e-commerce and other types of enterprises, or by hiring no experts.
Building Your e-Commerce Company Wisely From the Start
February 28, 2011
For entrepreneurs, the movie <i>The Social Network</i> teaches one clear lesson (for which the movie ticket, even with popcorn and parking, will be far less expensive than a real-world fight with one's partners): The failure to properly document the ownership of a new company leaves the door open for all involved to spend thousands of dollars in legal fees to sort the mess out later.
Closing the Profit Motive in the CAN-SPAM Act
February 28, 2011
Recently, a number of small entities and e-mail service providers have sought to use the CAN-SPAM Act to profit from the receipt of spam, but have faced increased scrutiny from federal courts. This article discusses the CAN-SPAM Act generally, some notable spam judgments, and recent decisions interpreting the standing requirements under the federal statute.
<b><i>Commentary:</b></i> Trademarked Keywords Become Legitimate PPC Targets
February 28, 2011
Since 2009, the legal landscape relating to PPC keyword triggers has continued to evolve, with a number of events that will please those of us who believe that the use of a trademarked term to trigger a PPC ad is not inherently a trademark infringement.
Florida's Over-Regulation of Attorney Speech
February 27, 2011
It started with what probably sounded like a good idea at the time: a 2008 effort by the Florida Bar to amend the state's baroquely detailed attorney advertising rules to account for the ways in which attorneys use Web sites. But it went too far.
Professional Development: Marketing from a Young Partner's Perspective
February 27, 2011
For most new partners, marketing requires a commitment to effectuate a deliberate plan over multiple years. Build on your skills and prior experiences and develop a niche ' something unique to offer clients and referral sources.
The Anatomy of a Successful Business Development Coaching Program
February 27, 2011
Firms must assess their goals and culture to design the most effective program for the firm. Providing attorneys the much needed, and desired, training will lead to a thriving practice for years to come.
Media & Communications Corner: Despite Decline of Traditional Media, Opportunities Abound
February 27, 2011
The media industry is in more turmoil than any time in history. So the public is less informed and much less interested in being informed. Right? Au contraire! Here's how to tailor your message.
'Tell Me More'
February 27, 2011
What do you do for a living?" If you answer with a conversation-killing noun as opposed to a brief, leading, and engaging phrase, the opportunity for rainmaking is thwarted before it ever has a chance to begin. But it doesn't have to be this way.
FDA Enforcement Against Pharmaceutical Companies in the Product Promotion Arena
February 27, 2011
In his "Reason in Common Sense, The Life of Reason (Vol. 1)", George Santayana wrote: "Those who cannot remember the past are condemned to repeat it." We all can benefit from reviewing the lessons learned from past mistakes, whether committed by ourselves or others. The medical device industry would be well-served in heeding Santayana's warning; review of the Food and Drug Administration's enforcement in the pharmaceutical promotion area could offer insight into how it might minimize&#133;

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  • Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
    “Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
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  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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