Txt2Win and Mobile Promos
July 29, 2010
Sweepstakes and contests have become popular in mobile promotion. However, because sweepstakes and contests are highly regulated, a marketer using a mobile device must comply not only with mobile-messaging laws and regulations, but also with those governing sweepstakes and contests. Indeed, text messaging as a sweepstakes-entry method has brought much consumer litigation in recent years.
Stop in the Name of ' the IP Police?
July 29, 2010
When it comes to infringement of intellectual property, there are no "IP police" hiding in the obscure nooks and crannies of cyberspace to chase down those who misuse property online. Instead, the e-commerce firm itself often must become its own IP cop, when it discovers ' as it inevitably will in the online free-for-all ' that its marks, copyrighted content or knockoffs of its unique products appear on the Web site or in the e-catalog of a competitor.
Leadership Training Is an Oxymoron
July 29, 2010
Leadership development is about learning, not training. Your firm's future leaders must be given the opportunities, tools, and motivation to develop their leadership.
Training for Lawyer Management
July 29, 2010
What <i>specifically</i> managing partners and members of management committees should do to coalesce their partners, associates and staff into a well-managed and informed organization, with all of the professional and administrative personnel working together to achieve the firm's immediate and long-term objectives.
Valuable Lessons from This Great Recession
July 29, 2010
Despite posting profits in 2009, some firms still grapple with how to engender more rainmakers from their attorney pool to spread the business generation responsibility more evenly.
The Place to Network: The Art and Practice of Blogging
July 29, 2010
Blogs have proven to be an effective tactic to establish subject matter expertise, and the Internet search engines can help reach a target audience on a scale that other networking tactics, and traditional publishing venues, may not.
10 Questions for Kim Eisler
July 29, 2010
Nick Gaffney, a partner at Infinite Public Relations in San Francisco, recently had an exclusive interview with Mr. Kim Eisler, author of "Masters of the Game: Inside the World's Most Powerful Law Firm."