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We found 6,382 results for "Marketing the Law Firm"...

Employers Beware
July 29, 2010
Employee mobility, coupled with the exceeding ease with which confidential and proprietary trade secret information can be stored and transported, creates the perfect platform for trade secret theft. And it's not just a hypothetical problem.
Conducting an Effective and Preventative Compensation Review
July 29, 2010
With the passage of the Lilly Ledbetter Fair Pay Act, the EEOC's and OFCCP's increased focus on compensation discrimination, and the government's increased budget for these agencies, compensation decisions are destined to come under increased scrutiny from employees, their attorneys and the government.
Yes, We Can ' Raise Fees
July 29, 2010
Accept the fact that those clients who value your service regardless of higher fees will remain with you, while those clients who do not want to pay a higher fee will seek other counsel.
Movers & Shakers
July 28, 2010
Who's going where; who's doing what.
Recent Developments in Europe and Australia
July 27, 2010
This article addresses developments in international franchising, including recent changes in Australia, the European Union, and several countries in Europe.
The State of the Credit Markets: Implications for the Restructuring Community
July 27, 2010
A recent regression from credit recovery trends calls into question whether the momentum from early this year can be regained.
FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT
July 20, 2010
FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT - Following a recent engagement as a marketing keynote speaker for the Beverly Hills Bar Association, an attendee asked me a question about the importance of first impressions in making law sales. For anyone engaged in legal sales or who provides business development presentations, it's hard t deny that the role fo first impressions is the foundation for an excellent question. One of the best answers can be based on Malcolm…
FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT
July 19, 2010
FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT - Following a recent engagement as a marketing keynote speaker for the Beverly Hills Bar Association, an attendee asked me a question about the importance of first impressions in making sales. For anyone engaged in legal sales or who provides business development presentations, it's hard to deny that the role fo first impressions is the foundation for an excellent question. One of the best answers can be based on Malcolm Gladwell's…
I Caught It ' Can I Keep It? <b><i>Keeping Your Client Out of the Competitive Pool</i></b>
July 16, 2010
The conventional wisdom is that it costs more to get a new client than to keep an old one. And for once, the conventional wisdom is correct. Yet, many professionals too readily take clients for granted. Or don't look for opportunities to increase revenues from perfectly satisfied clients.
I Caught It ' Can I Keep It? <i><b>Keeping Your Client Out of the Competitive Pool</i></b>
July 16, 2010
The conventional wisdom is that it costs more to get a new client than to keep an old one. And for once, the conventional wisdom is correct. Yet, many professionals too readily take clients for granted. Or don't look for opportunities to increase revenues from perfectly satisfied clients.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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