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We found 6,352 results for "Marketing the Law Firm"...

WHY BAD THINGS SOMETIMES HAPPEN TO GOOD MARKETERS <i>And What To Do About It</i>
April 30, 2010
It happens sometimes. A clever ad falls flat. A marketing program that would get an 'A' in most MBA programs produces yawns for a law firm. A direct mail letter to a well-thought out target audience lands with the thud of huge silence. Why?
Loss in Injury and Death Matters
April 29, 2010
Careful attention to all the elements of economic loss, and careful discovery on damages, is essential in ensuring a fair recovery that compensates the plaintiff for what was actually lost.
<i>Tiffany v. eBay </i>
April 29, 2010
The recent decision of the Second Circuit in connection with the appeal in <i>Tiffany (NJ) Inc. and Tiffany &amp; Company v. eBay, Inc.</i> represents a thorough and well-considered exploration of the basis for finding secondary liability in the electronic marketplace for those who facilitate the sale of infringing goods without ever selling the goods and, conversely, the way for the maker of the marketplace to avoid liability for infringements by those who sell on its site.
Insurance Coverage For Patent Infringement Claims
April 29, 2010
Courts across the country, and particularly in California, have long been reluctant to construe standard commercial general liability insurance policies to provide coverage for patent infringement lawsuits. However, the Ninth Circuit's recent decision in <i>Hyundai Motor v. Nat. Union Fire Ins.</i>, suggests that, at least when the patented invention is itself a method of advertising, an insurer will owe a duty to defend a patent infringement lawsuit under the "advertising injury" provisions of many standard CGL policies.
Client Speak: Trusted Advisor? It's More a Question of WHY Rather Than WHO
April 29, 2010
The purpose of this article is to share with you what our Client Feedback interviews have revealed about attaining the status of TA in a much more concise manner than the various books that have been written on the subject.
Regulation of Private Health Insurance Under The Patient Protection and Affordable Care Act
April 29, 2010
With the enactment of the Patient Protection and Affordable Care Act on March 23, 2010, President Obama and the Congress have ushered in what will be, barring major amendment or repeal, a new era for the regulation of private health insurance coverage in the U.S.
Media & Communications Corner: 21 Apps That Can Make You More Effective
April 29, 2010
Staying competitive means always being on the lookout for new ways to accomplish tasks faster, cheaper and better. The stellar tools highlighted herein will help you be more effective on the job ' and, perhaps, more secure.
Career Journal: Time to Go Out on a Limb
April 29, 2010
It's time that legal marketing executives take a risk and launch a creative media campaign that reshapes the industry's image and increases the unaided brand recognition of their firm over the virtual stealth existence of their competitors.
The Essentials of a Powerful Online Marketing Strategy
April 29, 2010
How do you integrate your individual online efforts in a coordinated strategy to build brand awareness and achieve your marketing and business development goals?
Recent Class Certification Decisions Present New Opportunities and Challenges for Defendants
April 29, 2010
From a mass tort product liability defense perspective, the trend away from class certification is welcome news. However, any pronouncement that class actions are dead is premature.

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  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
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