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We found 6,382 results for "Marketing the Law Firm"...

How the Capital Markets and Current Drop in Property Values Can Work to a Tenant's Advantage
June 18, 2010
It is definitely a tenant's market, but tenants need to be aware of the "point of no return" for the landlord. They need to be acutely aware of how their tenancy will affect the value of a property and how to properly leverage their existing or contemplated occupancy.
The Challenge of Determining Enterprise Value in Volatile Markets
June 18, 2010
Arguments about value lie at the heart of many disputes in Chapter 11 cases. Yet, despite how critical it is to the outcome of these cases, bankruptcy courts often have extreme difficulty determining value. This makes valuation a fertile source of litigation.
<i><b>Online Exclusive:</b></i> Text Search Reasonable, Says Supreme Court
June 17, 2010
In its first ruling on the privacy of workplace texting, the U.S. Supreme Court on June 17 said that a city audit of an employee's messages on a city-owned pager was a reasonable search under the Fourth Amendment.
What Works and What Doesn't in Legal Advertising
June 01, 2010
In advertising, it's amazing what works and what doesn't work. It isn't always what you think it is.
What It Takes to Succeed in Online Marketing
May 27, 2010
How difficult is it for these potential clients to find a particular firm online and, once they do, are they motivated enough by what they find to take the next step and contact that firm? Some lawyers embrace online marketing and do it well, while others make mistakes that cost them clients, money and time.
Cautious Optimism for the Economy
May 27, 2010
There is no question that the economy has been rebounding in fits and starts over the past 12 months or so. The real issue, however, is whether some of the encouraging numbers and statistics supporting the general optimism that better times are just around the corner are also gaining real traction in the business community.
Antitrust Issues in IP Settlements
May 27, 2010
This article discusses some common IP settlement terms that may give rise to antitrust liability.
e-Tailing Keeps On Sailing
May 27, 2010
e-Commerce sales appear to be continuing their slow upswing, according to statistics from the U.S. Census Bureau. Figures for the first quarter of 2010, released last month, show estimated e-retail spending up 1.5% over the fourth quarter of 2009.
Point and Click
May 27, 2010
Those of us involved in e-commerce pay particular attention when online sellers are involved, such as the report that the same e-seller sold a gun or accessories to two well-publicized killers. This year, however, there is an additional legal twist.
Off-Label Marketing and the First Amendment
May 27, 2010
Pharmaceutical and medical device manufacturers have argued that FDA restrictions on off-label promotion infringe their First Amendments rights. While First Amendment defenses are difficult, two recent cases have placed this issue back in the spotlight.

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  • The FTC Gets Into the College Athlete NIL Game
    As national champions are crowned in men's and women's basketball, hundreds of thousands of college athletes are entering the influencer marketplace for the first time and now find themselves attractive candidates in the fast growing influencer marketing arena. With influencer marketing potentially providing a 5x return on investment, many brands are eager to get into the industry, but it doesn't come without risks as the FTC Commissioner is taking a closer look at the use of influencers for marketing.
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  • The Roadmap of Litigation Analytics
    Litigation analytics can be considered a roadmap of sorts — an important guide to ensure the legal professional arrives at the correct litigation strategy or business plan. However, like roadmaps, litigation analytics will only be useful if it's based on data that is complete and accurate.
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