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We found 6,330 results for "Marketing the Law Firm"...

US Tennis Open Upsets are a Lesson in Lawyer Business Development
US TENNIS OPEN UPSETS ARE A LESSON IN LAWYER BUSINESS DEVELOPMENT Because it is the fourth and final stop on the Grand Slam tennis tour, the US Open is one of the nation's most watched tournaments. It also tends to be dominated by the best of the game. This year, however, many of the top seeds were upset. Sharapova, V. Williams, Roddick, Federrer were al knocked out of contention for the top prize. But these types of…
The Arcane Art of Managing Marketers
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague'
The Arcane Art of Managing Marketers
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
The Arcane Art of Managing Marketers
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…
Recognizing Origination
According to the author: "While a good system and good decisions require that origination be recognized and rewarded, it has not been my experience that a change in compensation system will make rainmakers out of service partners."
Blogging Checklist: Do You Really Want To Do It?
An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog.
e-Retailing Is Crawling Back, Overall Spending Decrease Narrows
The numbers on U.S. e-commerce activity for the second quarter are in ' and they're good, indicating per se that the economy may be making a break from the recession.
IP Litigation: What Is It Good For?
As obvious as this distaste for lawsuits may be to anyone who has ever been deposed, it nonetheless is often critical for businesses, and particularly technology firms, not only to be prepared to go (metaphorically) to war in the battlefield of the courtroom, but to actually take that step.
In the Marketplace
Highlights of the latest equipment leasing news from around the country.

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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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  • New York's Guaranty Law Continues to Divide Opinion
    This article discusses the recent developments surrounding the constitutionality of New York's Guaranty Law. In particular, we address the Southern District's view that the statute is unconstitutional and the splintered view of the statute's constitutionality expressed by New York State courts.
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