What Is an Athlete's Publicity Right in a Video Game?
October 29, 2009
Today's game designers and consumers demand a sports game experience that is as close to the real world, and real players, as possible. Game manufacturers have largely succeeded in delivering on this demand. But at least a handful of players are not happy with this situation.
Non-L.A. Firms Try L.A. Practices in Entertainment
October 29, 2009
Some non-Hollywood law firms have carved out limited entertainment practices based on their own areas of expertise, such as large corporate mergers or financing. But most avoid the entertainment world altogether.
News Briefs
October 29, 2009
Highlights of the latest franchising news from around the country.
Accepting a 2(f) Registration
October 29, 2009
There are many ways that accepting a 2(f) notation can come back and haunt you once litigation has commenced.
Revised FTC Guidelines: Blogger Beware
October 28, 2009
Regular readers of blogs and other Internet-based sources of news and information know it's not unusual to see product reviews in these virtual venues. While the reviews sometimes appear to be careful, impartial journalism, other times the writer seems just a bit too enthusiastic about the post's subject matter. Of course, readers have good reasons to question just how impartial the authors of these reviews might be.
Location, Location, Location
October 28, 2009
Today, no business starts without planning its Web site and online strategy. But is the same attention given to the choice of the Web site host as to the more exciting aspects of the site design? For example, you should not choose your host on price alone, as a commodity purchase. Instead, you should consider other factors, just as in choosing any vendor or business partner.
e-Commerce Best Practices
October 28, 2009
This article addresses how e-commerce companies can get a handle on managing organizational information, and outlines processes for retaining and managing key business information that could be salient in legal proceedings, regulatory matters or compliance issues.
The FTC's New Endorsement Guides
October 28, 2009
The FTC's new guidance makes it clear that companies that are involved in encouraging a message about their products or services in non-traditional media, such that they are essentially sponsoring the messages, even if by consumers or celebrities, will be responsible as the advertiser for the message. Although the FTC acknowledges the limited ability in social and other evolving media to clear and control these types of messages, it places the burden of the risk on both the sponsor and the speaker.
