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We found 6,445 results for "Marketing the Law Firm"...

Advertising 2010
December 18, 2009
In these times, it's important to remember that advertising is still a vital tool that firms may use to position and express their brand and message. What better time than now to look ahead to what firms should be considering to use to better position themselves for the coming year and the ultimate rebound?
The Best of MLF 2009: What You Missed!
December 18, 2009
Excerpts from "The Best of MLF 2009," from January through June.
Climate Change and Global Warming
December 18, 2009
This article examines four avenues for addressing the problems of climate change and global warming: international diplomacy, litigation, regulatory agency action, and legislation. Various aspects of these avenues impact product manufacturers and, in turn, product liability litigation.
The Evolving Economy and Four Resulting Trends for the Legal Profession
December 18, 2009
The following is an updated version of an article first published by Blane Prescott, Vice President with Hildebrandt, in the closing months of 2008.
Movers & Shakers
December 18, 2009
Who's doing what; who's going where.
Compensation and Risk-Taking
December 18, 2009
Spurred on by an angry public, regulators will be requiring banks to demonstrate that their compensation policies do not result in "excessive risk-taking." Any bankers hoping this issue will fade away are going to be disappointed. Risk-based compensation is on its way and banks should start now to get ready for it.
Leadership Isn't Management
December 17, 2009
Most marketing professionals and other non-attorney management realize that developing one's leadership skills is critical to success in a law firm. There is lots of guidance available ' in books, articles, blogs, conferences and more. Fortunately, much of it is specific to the business models of the service industry.
Planning for a Successful 2010
December 17, 2009
As a participant in a law firm, you should be thinking about what you can do to contribute to the success of the firm on a frequent basis. Whether you are the managing partner, a practice group leader or an associate, your daily, weekly and monthly activities should contribute not only to your personal goals, but to the firm's goals as well. In addition, your goals should include those related to current clients, potential clients, marketing and firm administration. The following are some important goal-setting techniques and some examples you should keep in mind throughout the year, not only to make sure you are growing personally, but also to make sure you have contributed to the overall growth of the firm in a meaningful way.
<i>Online Exclusive:</i> A Big Day for Bilski and Warsaw
December 01, 2009
As the prognostications of potential outcomes for this case continue over the next several months, it may be wise to recognize that regardless of the outcome, there will always be some degree of uncertainty regarding the limits of patent eligibility. Consequently, the best corporate patent strategies should address and accommodate those uncertainties. While this article describes some of those possible strategies and perspectives, it is far from exhaustive and obviously does not necessarily represent the opinions of its author, his firm, or its clients.
Why IP Lawyers Should Be Thinking About Reputation
November 30, 2009
Changes in the business environment for law, and IP law in particular, have prompted many IP-based practitioners and executives to seek opportunities that leverage their deep understanding of IP, the process of innovation, and the value of intangible assets. It is therefore both fitting and proper that <i>Patent Strategy &amp; Management</i> feature an article that addresses this search.

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