Social Networking And Legal OnRamp
True to all the hype, social networking tools are posed to be the next stage in the evolution of effective client communication. You've been under a rock if you haven't been confronted by the buzz about MySpace, Facebook, Twitter or LinkedIn. These are the most popular online social networking communities, but none of them are specifically targeted to the legal profession (unless your clients enjoy gaudy, blinking Web pages or virtual flowerpots).
Technology in Marketing: Where to Invest Your Marketing Technology Dollars
Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
Professional Development: Teaching Others to Deliver
On the topic of leadership, Albert Schweitzer stated, "Example is leadership" and observed that "Example is not the main thing in influencing others. It is the only thing." We learn optimally by observing best practices and adapting these as our own. Client service is one such practice that is furthered by example. Here are seven project management insights that demonstrate how senior practitioners, leading by example, can teach junior attorneys how to focus on their client deliverables.
Law Firm Leadership: Leading in Challenging Times
Times of uncertainty and layoffs often lead to negative emotions, a lack of trust in management, and a decrease in productivity. So, what is a CMO or Marketing Director to do in the midst of such chaos? Here are some leadership tactics that will not only help your team survive the crisis, but strengthen it through the process.
Professional Development for the Senior Associate
Senior associates ' who, by definition, are reaching higher levels of profitability for the firm and have developed practice expertise ' are often left behind when it comes to targeted professional development. But ignoring this population creates problems for a firm, particularly as people move into partnership and as responsibilities shift from "doing" to "leading.
Business Plans: A New Reality
Now that the legal industry is reeling from losses, layoffs and downsizings, lateral hires are being run through an even more stringent gauntlet than ever before. Many firms now want to see business plans from all lateral partner candidates.
