The Arcane Art of Managing Marketers
September 18, 2009
The Difference Between Doing And Managing Marketing In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about departmental management. The exceptions, of course, were the larger firms, particularly those for whom, in the beginning, having more people on staff was often equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague…
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION
September 04, 2009
LABOR DAY BARBECUES, CELEBRATIONS AND CLIENT RETENTION Hard to believe it's Labor Day weekend already - time to celebrate another passing summer, for the kids to head back to school, and of course, to recognize hard working men and women. For lawyers, focusing on sales and client retention, celebrating your contributions is important - but often overlooked. While you're celebrating Labor Day with family and friends, consider the legal sales benefits of celebrating successes with your clients.…
Recognizing Origination
August 28, 2009
According to the author: "While a good system and good decisions require that origination be recognized and rewarded, it has not been my experience that a change in compensation system will make rainmakers out of service partners."
Blogging Checklist: Do You Really Want To Do It?
August 27, 2009
An integrated blog added to your online presence is certainly a consideration for any lawyer today looking to market his or her practice and/or firm. There are a handful of reasons why ' and why not ' to launch a blog.
IP Litigation: What Is It Good For?
August 27, 2009
As obvious as this distaste for lawsuits may be to anyone who has ever been deposed, it nonetheless is often critical for businesses, and particularly technology firms, not only to be prepared to go (metaphorically) to war in the battlefield of the courtroom, but to actually take that step.
In the Marketplace
August 27, 2009
Highlights of the latest equipment leasing news from around the country.
Invest in Next Gen X Leaders Now!
August 27, 2009
Many smart companies and professional firms are betting that training and coaching the next generation in leadership skills will help them through the recovery period and give them an edge when competitors start building again. Now is the time to focus on generational leadership development.
Client Speak: Quality Work v. Quality Service
August 27, 2009
Many marketing professionals with whom the author has spoken have no doubt that quality work, while clearly essential, will not cause a firm to stand out from the competition ' but that quality service will. Is this still true?
