NY Judge Rejects Amazon's Claim Against Web Sales Tax Statute
January 28, 2009
A state judge has ruled that Amazon.com did "not come close" to demonstrating the unconstitutionality of a new state tax statute that requires many online retailers to collect state sales tax on purchases by New York residents.
Fraud, Fraud Everywhere (Nor Any Relief For the Victim)
January 28, 2009
From Wall Street executives, to Ponzi scammers like Bernard Madoff, to run-of-the-mill scammers easily exposed at sites such as Snopes.com, the Internet ' as we all should know ' has truly souped up, and made easier, frauders' ability to prey on others than ever before.
The Struggle over Net Neutrality
January 28, 2009
In impassioned language more appropriate to international conflict, political debate or, at the very least, the cosmic struggles of comic-book superheroes and villains, a debate about "net neutrality" continues to rage in legal and business publications, on the Internet and in blogs throughout the world.
Rules Governing Fax and E-mail Ads
January 28, 2009
The importance of having a robust compliance policy to review the content of proposed advertisements is well-known and widely accepted. But what may not be as familiar is the need for a separate policy focused on the means of disseminating such advertising.
Ponzi Schemes Revisited
January 28, 2009
The unraveling of a $50-billion dollar Ponzi scheme allegedly perpetrated by Bernard L. Madoff has brought a new magnitude to an old but hardy scam. Here's a look at how Ponzi schemes work.
Don't Give Rent Relief Without Any Strings Attached
January 28, 2009
There are several different types of rent relief, ranging from an all inclusive "gross" rent, to a temporary reduction in base rent, or converting the economic terms of the lease from fixed rent payments to a "percent in lieu" deal, where the tenant's rental obligation is based on a percentage of gross sales generated at the premises. This article describes the options.
MARKETING PROFESSIONAL SERVICES ON YOUTUBE
January 19, 2009
MARKETING PROFESSIONAL SERVICES ON YOUTUBE is one of the newest methods for corporate counsel to learn about firms who are or might service them in the future. It's powerful, it's persuasive, and it pjrovides a new way for professionals to maximize their marketing message. They call it YouTube. Online video is a professional services revolution in the making. It rivets audiences and directly involves them in your marketing. Link the YouTube post to your website and -…
What the Obama Campaign Can Teach Us About Marketing
January 15, 2009
If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing. An analysis of the first Clinton campaign for the presidency, with James Carville's core message of '<I>It's the economy, stupid</I>,' made that point very clearly. It was a classic case of <I>positioning</I>. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning.
