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We found 6,296 results for "Marketing the Law Firm"...

Your People In the World
July 31, 2008
The hazards of misunderstanding, always present in human communication, are multiplied in the intercultural environment, and manners, language and knowledge of geography are only parts of the problem. People need a framework for recognizing, collecting and applying what they will be learning throughout their careers in this new world.
Do Associates Still Care About Making Partner?
July 31, 2008
Whether the frequent gripe is true that 'associates today don't want to work hard and pay their dues like we did,' what is certainly true is that a number of forces have conspired to make equity partnership less attainable and less desirable in many firms than it used to be. As the typical law firm career path becomes more fluid, less traditional and less predictable, law firm leaders and associates alike are struggling to come to terms with what the changes mean for recruiting, retention, professional development, promotion, capitalization, individual contribution and compensation, just to name a few of the many question marks.
Law Firm Intelligence: LInkedIn: A Tool for Networking and for CI
July 31, 2008
Social networking media, so-called Web 2.0 sites, have been in the news recently for their networking and business development possibilities. Leverage them well, and your firm will uncover relationships and connections that will almost literally knock your socks off.
Do Associates Still Care About Making Partner?
July 31, 2008
Whether the frequent gripe is true that 'associates today don't want to work hard and pay their dues like we did,' what is certainly true is that a number of forces have conspired to make equity partnership less attainable and less desirable in many firms than it used to be.
Technology in Marketing: The Top 10 Law Firm Web Site SEO Best Practices
July 31, 2008
Google or other analytics reports typically show that search engines are a major source of Internet traffic to law firm Web sites (as well as law firm blogs). Therefore, a law firm seeking to increase traffic to its Web site should follow 'best practices' when it comes to search engine optimization, or SEO.
The Place to Network: Networking Your Way to Partner
July 31, 2008
Partners are made ' not born ' and their paths to get there are varied. However, one common thread among them is their superior ability to network, both inside and outside of their firms.
Career Journal: When the Call Comes
July 31, 2008
In 2008, despite some law firms feeling the brunt of the economic woes besieging the country, many are still in the hunt for marketing talent. It should come as no surprise that when you combine that temptation with the general dissatisfaction felt by most, you have so many willing to take the leap.
Creating Stakeholder Value in Corporate Social Responsibility Programs
July 31, 2008
Many law firms are adopting corporate social responsibility (CSR) programs as a means to gaining a competitive advantage over other firms. They are developing and utilizing these programs to promote and advertise yet another dynamic of their organization.
Practice Tip: The Learned Intermediary Doctrine
July 31, 2008
The court's refusal in <i>Johnson &amp; Johnson v. Karl</i>, to recognize the learned intermediary doctrine and rejection of it wholesale lacks a sound basis. It is a legal aberration that warrants a prompt legislative response to codify the learned intermediary doctrine in West Virginia.
IS DIVERSITY A PREFERENCE OR A VALUE ADDED?
July 30, 2008
IS DIVERSITY A PREFERENCE OR A VALUE ADDED? AS someone who has operated extensively on both the buyer and seller sides of the legal profession, I'm naturally prone to preaching the "understanding your client" doctrine as the key best practice for all marketing and business development efforts. While I've taken some pains, in this publication and elsewhere,to define what "understanding your client" actually means, it is important to remind ourselves that the process of getting&#133;

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  • Major Differences In UK, U.S. Copyright Laws
    This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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  • Inferring Dishonesty: The Fifth Amendment and Fidelity Coverage
    Dishonest employees always have posed a problem for businesses. The average business may lose 6% of its annual revenues to employee fraud, and cumulatively the impact of employee theft on the economy is estimated to be $600 billion annually. <i>See</i> Association of Certified Fraud Examiners ("ACFE"), 2002 Report to the Nation on Occupational Fraud &amp; Abuse, at ii, 4 (2002), available at <i>www.cfenet.com/publications/rttn.asp.</i> Although the average loss through employee embezzlement is $25,000, where computerized financial records or transactions are involved, the average loss increases nearly twentyfold. <i>See</i> National White Collar Crime Center, <i>WCC Issue: Embezzlement/Employee Theft,</i> at 2 (2002), available at <i>http://nw3c.org/downloads/Computer_Crime_Weapon.pdf.</i>
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