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We found 6,296 results for "Marketing the Law Firm"...

Actively Manage Patents for Better ROI
August 29, 2007
A lack of time and resources often undermines the value of small and medium enterprise ('SME') and individual inventor owned patents. By placing attention and energy on their intellectual property as they do on product development, companies can dramatically increase the value derived from their IP and greatly enhance their overall success.
Derivative Applications for Patent License Agreements
August 29, 2007
Successful patent licensing transactions provide 'win-win' outcomes for both the licensor and the licensee; that is, both negotiating parties realize a benefit under the consummated transaction. However, defining mutually agreeable terms and royalty structures can present challenges for licensors and licensees alike, particularly when the commercial potential for the patents under consideration is unproven or unknown at the time of the negotiation. The dilemma of successfully pricing early stage technology is further exacerbated when one or both of the negotiating parties are resource constrained or lack experience in the relevant market. The authors propose that the application of derivative provisions, such as those commonly found in the financial markets, to patent license agreements may mitigate licensing risk and provide attractive alternatives to those interested in altering the inherent tradeoffs of traditional licensing structures.
CSIRO v. Buffalo Tech. : A Permanent Injunction Trump Card for Patent Trolls?
August 29, 2007
The recent <i>CSIRO v. Buffalo Technology, Inc.</i> case just might have been the trump card for which a traditional patent troll was waiting so that it could finally visit the promised land of a permanent injunction. 2007 U.S. Dist. LEXIS 43832 (E.D. Tex. Jun. 15, 2007). Unfortunately for the trolls, however, the impact of this opinion will not be as far reaching and applicable to their business model as they might hope.
Keane v. Keane
August 29, 2007
The author has spent some considerable time reading and re-reading the Court of Appeals' decision in <i>Keane v. Keane</i>, 3 NY3d 115 (2006), but cannot quite get it. He realizes fully that the court's word on this is the final one ' 'for now.'
Overcoming the Barriers to Organizational Change
August 29, 2007
In order to stay ahead of the competition in today's economic environment, a law firm needs to be flexible and agile in adapting to change, whether through a corporate restructuring, adopting new technologies or processes, or introducing new products or services. Let's face it, for a firm to grow and be successful, change is inevitable. It's just part of doing business today.
Client Speak: A Moving Target
August 29, 2007
No matter how conflicted inside counsel may be in their expectations of outside counsel, they all want you to be client-centric. Simply by taking tangible steps to clarify their priorities on an ongoing basis, you send a powerful message about yourself. Caring is the crucial first step.
Affinity Groups
August 29, 2007
Affinity groups are groups that are sponsored and supported by an organization and consist of people with a common set of characteristics. Common affinity groups in larger law firms include ones involving women attorneys; attorneys of color; reduced-schedule attorneys; and people who are gay, lesbian, bisexual, or transgender ('GLBT'). Affinity groups are effective tools that organizations have used successfully to improve retention and promotion, and to enhance recruiting efforts.
Business Development Will Dominate Marketing
August 29, 2007
In the real business world, marketing and business development functions co-exist ' albeit uncomfortably at times ' in a more or less equitable partnership that sees them working toward common objectives but living on separate islands. In the somewhat more surreal world of BigLaw business, the functions tend to live together but, all too often work at cross-purposes. And therein lies a budding tale. Who is best suited to lead the firm, at least until the next, next thing comes along? The answer seems clear. There's a new sheriff in town. Its name is business development.
Media & Communications Corner: Jason Dinwoodie, Chief Marketing & Communications Officer, Dewey Ballantine LLP
August 29, 2007
Dewey Ballatine LLP, with 12 offices worldwide, 550 lawyers, and a history of legal service since 1909, is a well-known brand whose lawyers are consistently visible in the press and at conferences. Leading the firm's efforts in marketing is Jason 'Jay' Dinwoodie, long known in the legal marketing industry as a cutting-edge marketer and strategic innovator.
Deadline Extended for the Third Annual MLF 50
August 29, 2007
The deadline for submissions to the Third Annual MLF 50 has been extended to Monday, Oct. 1, 2007.

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