Lawyer-Bloggers: Fact or Fiction?
July 31, 2006
These days, it seems like everyone has a blog. You can start one with almost no overhead, and the online publishing possibilities seem endless ' and yet most lawyers still don't blog.
New Kinds of e-Commerce
July 31, 2006
As more people live in the virtual world ' sometimes also called the digital or synthetic world ' in one of the many so-called massively multiplayer online role-playing games (MMPORGs) available online, the potential for monetary abuse and malfeasance grows.
China's Great Leap In-House
July 31, 2006
These days China is full of Silicon Valley wannabes, but Alibaba.com, headquartered in Hangzhou, is way ahead of the pack. In a headline-grabbing deal last August, the company acquired Yahoo Inc.'s China business (it now operates the Yahoo brand in China), plus a $1 billion investment from the venerable Internet company. Now a $4 billion privately held concern, Alibaba.com is best known for its business auction site (www.alibaba.com, which the company claims is the leading Web site for business-to-business trade in the world) and Taobao.com (www.taobao.com), a consumer auction site that's giving eBay.com a run for its money in China. (Alibaba.com is in English, Taobao.com is in Chinese.)
<b>Sales and Service Strategies</b> Establishing a Key Client Sales Initiative
July 31, 2006
We at <i>MLF</i> are pleased to announce this new bi-monthly column featuring knowledge and information about sales and service excellence tips and tools, and thank LSSO for contributing authors and content.<br>We begin with guidelines for establishing the firm's major client sales initiative for success.
<b>Technology In Marketing: </b> Time to Upgrade Your Firm's Web Site?
July 31, 2006
Despite their importance, many law firm Web sites are outdated ' having been designed, developed and launched several years ago when Web technologies were far less advanced than they are today. As a result, many law firms are not taking advantage of new technologies that could simplify site maintenance, improve the 'user experience' of site visitors, and more effectively promote the firm's expertise. <br>This article reviews some new technologies that firms should consider when evaluating whether their Web site is in need of a functional upgrade.
<b>Op-Ed:</b> 'I Am Woman, Hear Me Roar' ' or Not!
July 31, 2006
With the exception of about 15 firms nationwide, there are no solid programs that truly benefit women in law firms. Yes, many firms list their women in law programs on their Web sites, and several tout their programs as being at the forefront of the movement, but this is not the reality. While there are lots of women in law firm programs, most of them merely exist to 'paint a picture' that will demonstrate to clients that they are diverse. For all intensive purposes, this is a joke ' and the joke is on the women in these firms. Is it any wonder that many women leave law firms to either go in-house or leave the profession entirely?
<b>Media & Communication Corner: </b>In-house Interview With Joshua Peck
July 31, 2006
One of the questions I am most often asked relates to the area of public relations and particularly how media is handled in law firms as it impacts marketing and business development. To answer those questions, I am pleased to introduce a new series that will feature interviews with top law firm in-house public relations professionals. These interviews will be conducted by the public relations team of Jaffe Associates.