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We found 6,352 results for "Marketing the Law Firm"...

Lawyers Seek Pass From Privacy Law
September 01, 2005
The American Bar Association and the New York State Bar Association, along with state bars nationwide that support the two groups, asked the U.S. Court of Appeals for the D.C. Circuit to rule once and for all that the Federal Trade Commission (FTC) has no right to hold lawyers to certain privacy provisions in the 1999 Gramm-Leach-Bliley Act.
A&FP Updates
August 31, 2005
The latest doings.
First Vioxx Ruling
August 31, 2005
Merck & Co., founded in 1891, has a slogan -- what it calls its "guiding philosophy." That philosophy is, "patients first." In the first of many Vioxx trials expected to be litigated in state and federal courts across the country, the jury wasn't buying it. On Aug. 19, after a month-long trial, ten out of 12 jurors -- the number needed to return a verdict of guilty -- found Merck liable to the plaintiffs, survivors of a man who took Vioxx for pain relief. The damages award was staggering: $24.5 million in economic losses and compensation for mental anguish and $229 million in punitive damages.
Art As an Asset in Divorce
August 31, 2005
Death, divorce and debt" are the bread and butter of the art and antiques market, as every art world professional knows. Through good times and bad, these life cycle events frequently trigger sales and other transactions. With divorce, however, if emotions are not already present prior to filing papers, the process itself tends to intensify anger and mistrust between opposing sides.
Compliance Hotline
August 30, 2005
Recent rulings of importance to you and your practice.
10 Money-Making Elements in a Business Development Strategy
August 30, 2005
A business development strategy will generate new clients, increase billings and boost originations. In corporate America, every successful company has a strategic marketing plan guiding its future. Yet, according to a recent survey, fewer than 5% of the law firms in the United States have such a plan in place. Drafting a strategic marketing plan isn't rocket science, but it does take some thought.
<i>Media & Communications Corner:</i> Avoiding Ad Bombs
August 30, 2005
Law firm marketers are always asked whether the dollars spent on advertising will result in new business. Certainly, a strategic and creative ad campaign…
Speed Traps and Potholes: Avoiding Communications Hazards
August 30, 2005
Whether a firm keeps the pedal to the metal or travels at a more steady pace, effective communications can build profits, promote growth and create demand. But it is important to remember that marketing and public relations materials must comply with the rules of the road, lest firms find themselves in trouble with the law.
O Client, Why Art Thou?
August 30, 2005
Thriving law firms achieve success by meeting or exceeding their clients' service-quality expectations. These expectations are shaped by clients' past experiences, word-of-mouth, and advertising, and create a baseline against which performance is measured when services are delivered. When a firm's performance exceeds the expected level of service, clients remain loyal. Conversely, when performance fails to meet expectations, clients go shopping. It thus behooves law firms to continually explore and experiment with strategies for exceeding their clients' highest hopes.
The Power of Image
August 30, 2005
Like paying for an estate plan and many other legal services, investing in image marketing is elective. You don't have to do it. And when confronted with all the other things you might need or want, like a new employee, or a new computer system, it's easy to see why an investment in image goes to the bottom of the pile, never to be seen again.

MOST POPULAR STORIES

  • Meet the Lawyer Working on Inclusion Rider Language
    At the Oscars in March, Best Actress winner Frances McDormand made “inclusion rider” go viral. But Kalpana Kotagal, a partner at Cohen Milstein Sellers &amp; Toll had already worked for months to write the language for such provisions. Kotagal was developing legal language for contract provisions that Hollywood's elite could use to require studios and other partners to employ diverse workers on set.
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  • Disconnect Between In-House and Outside Counsel
    'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.
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