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We found 6,382 results for "Marketing the Law Firm"...

The 2022 GC Compensation Survey: Pay Spikes After Pandemic Pause
August 01, 2022
Pay for the nation's most powerful legal chiefs has rocketed back into the stratosphere following a slump amid corporate austerity measures during the height of the COVID-19 pandemic — and a familiar name has reclaimed this year's cash king crown.
High M&A Activity In CRE Expected to Continue, Despite Sky-High Pricing
August 01, 2022
Merger and acquisition activity across the CRE spectrum is likely to continue to be high, though deals will likely be concentrated across the industrial and residential sectors, according to Deloitte.
Court-Based Student Loan Management Programs Can Facilitate Repayment of Debt Under Chapter 13
August 01, 2022
While bankruptcy traditionally has been seen as a challenging pathway for debtors with student loans, court-based student loan management programs have been adopted to facilitate the repayment and resolution of student loan debt within the Chapter 13 bankruptcy process.
Avoid These Law Firm Marketing Mistakes to Maximize Your Time, Money and Effort
August 01, 2022
While all firms have marketing initiatives in place, that does not necessarily mean you're doing all you can to optimize your marketing efforts. If you'd like to get more out of the time, money and effort you spend on marketing, read on to make sure you aren't making one of these common marketing mistakes.
The Care and Feeding of the Legal Client
July 01, 2022
Do your attorneys know the difference between a customer and a client? I have always defined the difference as a customer is someone who buys something from you once, while a client is someone who keeps coming back to you over and over again; mainly, since the legal industry is becoming more transactional daily. And that subtle difference is what makes a lawyer just a lawyer and one who becomes a rainmaker.
How to Properly Align Marketing, Business Development and Sales
July 01, 2022
As we move into a post-pandemic era of inflation and recession rumors, it is imminent that we make changes in how we operate and grow our businesses in order to move successfully — and profitably — forward. For law firms, we need to understand how marketing, business development and sales work together to produce new opportunities for revenue growth.
To Have or Not to Have Partner Reviews: A Reflection of Firm Culture
July 01, 2022
Firms are conducting their mid-year associate reviews around this time. What about partners? Typically, partner feedback is given by means of their new annual compensation. If your firm is not doing partner reviews now is the time to start. As firms are looking for ways to increase retention and survive the great resignation conducting partner reviews might hold the key. Doing reviews makes a statement about your firm's culture.
Do Law Firms Need to Re-think Outsourcing Strategies?
July 01, 2022
flexible sourcing models, with interchangeable or multiple service providers, is now becoming the mainstay for most client sourcing strategies. This outsourcing trend has been consistent over the past two years, with clients describing their strategies as "multi-vendor" and "multi-sourced."
How Will the Am Law 200 Use Their 2021 Profits?
July 01, 2022
While nobody seems to think that the current inflationary period constitutes the new normal for the Am Law 200, the sustained demand has helped firms smooth out some of the challenges that will become sharper when there isn't as much legal work to go around.
NFTs and IP Protection
July 01, 2022
the legal frameworks governing NFTs — which could significantly impact the risks and rewards of buying or selling NFTs — are still catching up. This article addresses another key legal dimension of NFTs: intellectual property protections.

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  • Internet Goods and Product Liability
    The Internet's value arises in part from its ability to provide images, data and content quickly and at little cost. This ability results from the fact that Internet products — whether they be images, data or content — are each reduced to a digital format. Sharing products that have been so reduced may result in product liability.
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  • Understanding the Potential Pitfalls Arising From Participation in Standards Bodies
    Chances are that if your company is involved in research and development of new technology there is a standards setting organization exploring the potential standardization of such technology. While there are clear benefits to participation in standards organizations — keeping abreast of industry developments, targeting product development toward standard compliant products, steering research and intellectual property protection into potential areas of future standardization — such participation does not come without certain risks. Whether you are in-house counsel or outside counsel, you may be called upon to advise participants in standard-setting bodies about intellectual property issues or to participate yourself. You may also be asked to review patent policy of the standard-setting body that sets forth the disclosure and notification requirements with respect to patents for that organization. Here are some potential patent pitfalls that can catch the unwary off-guard.
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