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Law firms large and small have been outsourcing onsite office services for many years. From the mailroom and reprographics center to records management and word processing, there is an outsourcing provider ready to take these services off firms’ hands. Over the past decade or so, we’ve seen outsourcing on the rise as firms take steps to address a changing market for law firm services, including:
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Ideas to Generate Business Development and PR Collaboration In Remote and Hybrid Environments
By Ryan King
It’s important for marketing, BD and PR to have a shared understanding of the firm’s brand, positioning, financial goals and related KPIs to succeed in reaching and resonating with the firm’s targeted audiences. Making the time to connect and collaborate here will lead to a clearer understanding of the opportunities, pain points and bottlenecks in your firm as they relate to marketing, BD and PR.
Unseen Champions: Hiring for Long-Term Success
By Corey Castillo
In the current talent war, many law firms are hunting for talent with a focus on traditional “industry experience” and prestigious educational backgrounds as familiar criteria in their candidate search process. But what if law firms are missing high value talent — on both the legal and administrative side — that may be right under their nose?
Why Your Law Firm Should Be Investing In SEO and PPC
By Taylor Tobey
Search engine optimization (SEO) and pay-per-click advertising (PPC) are extremely beneficial digital marketing strategies your law firm can capitalize on. The question you may be asking yourself now is whether you should invest your marketing dollars in SEO, PPC or both.
Gender Pay Gap Widening Among Senior Marketing Professionals
By Patrick Smith
A study by ALM Intelligence on the compensation of marketing and business development professionals in the legal profession found that salaries and bonuses for first-chair directors and C-suite personnel have soared over the last several years, but that the increases favored males and widened the pay gap between men and women in those roles.
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