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We found 6,330 results for "Marketing the Law Firm"...

Court's Decision In Epic/Apple Battle Explained
October 01, 2021
The federal judge who presided over the antitrust showdown between Fortnite developer Epic Games Inc. and Apple Inc. found that Epic failed to prove the tech giant is a monopolist, but ordered Apple to allow certain in-app purchasing communications.
Accountability Questions for Business Development Coaching Success
October 01, 2021
Working with a business development coach is an investment in yourself that can bring about career success by having a deliberate strategy in place.
Leading Through Disruption
October 01, 2021
Some tried and true leadership practices for firms and partners who are focused on retaining and developing top talent in the current context.
Competing by Connecting: In an Increasingly Crowded Market, Litigation Teams Must Leverage Centralized Technologies to Rise Above Their Rivals
October 01, 2021
Regardless of where each law firm currently stands in its innovation journey, it is crystal clear that the need to speed up the modernization of their technology solutions that facilitate connectivity, automation and workflow between their staff is real and immediate.
Legal Marketing Q&A — Part One
October 01, 2021
Part one of a two-part Q&A with David McCann, J.D., senior director of communications at Snell & Wilmer, in which we cover a range of key topics relevant to legal marketing professionals.
Hybrid Work Environments Add to Internal Cybersecurity Risk
October 01, 2021
Are law firms truly prepared for evolving threats on the horizon, especially with hybrid work arrangements gaining momentum?
Obstacles to Overcome So Attorneys Can Train Others
October 01, 2021
This article delves into what firms can do to support their attorneys who lead training initiatives such as on-boarding new associates, delivering substantive knowledge, designing skill development training or any other aspect of professional development in the legal field.
Managing Outreach Is the Most Important Task for Practice Group Leaders
October 01, 2021
No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.
Tenth Circuit Adds to Split on Lanham Act's International Applicability
October 01, 2021
the Tenth Circuit held that the Lanham Act can have extraterritorial application, if certain conditions are met. In doing so, the appellate court recognized — and further deepened — an ongoing circuit split.
The Most Important Task Practice Group Leaders Fail to Manage
October 01, 2021
There is one task that practice group leaders prioritize above all others: the management of the group's outreach. No other job of a practice group leader does more to solve the many challenges of running a practice group than does a steady flow of new work from new clients.

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  • Strategy vs. Tactics: Two Sides of a Difficult Coin
    With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
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  • Technology in Marketing: Where to Invest Your Marketing Technology Dollars
    Law firms have realized that using technology ' particularly the Internet ' is a powerful tool for creating a more level playing field to enhance their images, expand their visibility in targeted markets and drive business to their firms. However, with so many competing interests for limited marketing dollars, where should you invest your firm's resources to get the most bang for the buck?
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  • Coverage Issues Stemming from Dry Cleaner Contamination Suits
    In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.
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