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We found 6,401 results for "Marketing the Law Firm"...

End of Florida’s Business Rent Tax Could Make the State Attractive to Real Estate Investors
July 31, 2025
Some attorneys at Florida’s largest law firms are optimistic that a recently enacted legislative measure that eliminates the business rent tax will help make the state even more attractive to out-of-state businesses and investments.
Five Leadership Tactics That Will Determine Whether AI Becomes a Force for Innovation or Inertia
July 31, 2025
As law firms race to modernize, the differentiator won't be access to AI, but how leadership guides its adoption. A new era demands a human-driven approach: one that can articulate vision, lead through change, reshape culture and reengage people.
The Emerging, Opaque and Competitive Landscape of AI Search
July 31, 2025
In the months and years ahead, Search Engine Optimization, or SEO, will increasingly give way to AEO, Answer Engine Optimization. The latter focuses on helping AI-powered search engines understand and cite your content in their direct answers.
LinkedIn for B2B Marketing: Why It Still Works and How to Amplify Your Strategy with Employee Engagement
July 31, 2025
For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central.
In the AI Era, Authority Is the Key to Future-Proofing a Law Practice
July 31, 2025
The more we become commodities — and most legal marketers are happy to assist in this process — then the less we can charge our clients, the less we can match up with the right clients, and the easier we are to be replaced by AI. The old tricks that fooled Google will soon stop working.
Inside the AI Revolution: Reshaping Law and Public Policy
July 31, 2025
For attorneys, especially those working in and around state governments, where lobbying and practicing law often go hand-in-hand, the writing on the wall is clear: manual research and traditional legal software are not optimized for these tasks. This is why generative AI is starting to establish a presence in the legal and lobbying industries.
“Not Merely Monkey Business”: The Bored Ape Case and NFT Branding in the Ninth Circuit
July 31, 2025
On July 23, 2025, the Ninth Circuit issued a pivotal decision regarding digital art, blockchain technology, and trademark law. The ruling not only clarifies that non-fungible tokens (NFTs) are protectable “goods” under federal trademark law, but also sets important standards for how courts should analyze consumer confusion, fair use, and First Amendment protections surrounding artistic expression in the rapidly evolving NFT marketplace.
Denmark Deepfake Strategy Anchored In Copyright, Not Privacy
July 31, 2025
Denmark aims to make EU history by using copyright law — not privacy rules — to crack down on deepfakes and protect personal likenesses, diverging from the approaches adopted in the U.S. and other nations.
The Critical Role of Legal and PR in Crisis Management
July 31, 2025
A crisis can greatly threaten an organization's reputation and operational stability. Whether a major product failure, cyberattack, or public health scandal, how a company reacts can define its future. Recent crises involving industry giants underscore the need for a coordinated response that integrates both legal and public relations expertise.
Eating In the Eye of the Storm: How Mindful Nourishment Can Transform Legal Practice
July 31, 2025
The legal profession doesn’t just demand excellence; it devours those who cannot sustain it. Law firms scramble to address time management and mental health, yet one daily ritual remains overlooked: how lawyers eat.

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