Drug Marketing to Doctors: Changes May Be On the Way
December 27, 2012
The cornerstone of many FDA enforcement actions against pharmaceuticals manufacturers in recent years has been the charge that they have "misbranded" their pharmaceutical products by promoting them for uses not approved by the FDA. Now, the Second Circuit has thrown the concept of criminal liability for misbranding by means of off-label-use promotion into turmoil.
Litigation
December 27, 2012
An in-depth look at a key ruling.
For Better or for Worse: The Case Against Referenda on Marriage Equality
December 27, 2012
While it is natural for same-sex marriage supporters to want to ride the current wave of ballot box victories for marriage equality, that instinct should be resisted because popular-vote referenda are simply not the appropriate vehicle for determining fundamental individual rights, like the right to marry.
Real Estate Considerations in Divorce
December 27, 2012
While every divorce has its own unique issues and challenges, most separating couples face the same problems relating to the disposition of the former marital home. If real property issues are not thoroughly considered during divorce proceedings, financial and emotional problems could linger for years after the divorce is final. This article highlights several important issues that everyone who is going through a divorce or who is recently divorced should consider with regard to the disposition of marital real property, and offers some tips on how to address them.
Case Study: How Benesch Drilled Down
December 27, 2012
When Benesch sent us this story in conjunction with its winning entry in the MLF 50, we asked its Marketing Department to explain how they thought outside the box ' and came up with such a unique marketing endeavor. Here is their response.
Pricing Legal Services
December 27, 2012
Beyond the "value-added" components of their efforts, expectations have risen in law firms for the marketing team to contribute directly to top-line growth. While their roles typically fall short of direct selling to new clients, in recent years marketing executives have been integrally involved in ongoing account management, prospecting, and expansion. They are juxtaposed with the rainmakers ' practically joined at the hip in supporting partners as they embark into the legal market battlefield.
Client-Driven Growth
December 27, 2012
This article reviews a number of ideas for converting a law firm's key clients, the 20-plus largest, into an engine of revenue growth, via a Key Client Program.
Websites Aren't Built in a Day
December 27, 2012
Redoing your firm's website is a collaborative process with specific steps that you should try to follow. The purpose of this three-part article is to review each of those steps so that law firm professionals have a better understanding of website design and development in order to better manage internal expectations when they undertake a website redesign project.
The Secrets of Collecting, Processing and Reviewing Multilingual Data
December 27, 2012
How non-English data is handled, collected, processed, and translated during an e-discovery process can significantly affect the quality of the information that can be mined from electronically stored information (ESI). Key factors, including how data is encoded, what languages are present in the data and the systems and processes that are used to translate and review data will all impact the accuracy, timeliness and cost of the project.
