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We found 6,382 results for "Marketing the Law Firm"...

What Award-Winning Firms Know About Equipment Strategy
October 31, 2025
Technology infrastructure now defines how law firms deliver service, manage compliance, and compete for clients. The most forward-looking firms are not just upgrading systems; they are transforming how they plan, finance, and govern their technology investments.
How to Earn AI-Driven PR: Raising Your Firm’s Profile in a World of Generative Search Engines
October 31, 2025
In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If your content and expertise aren’t showing up in AI-generated responses, you may be invisible in the very moments that matter most.
From First Impression to Lasting Reputation: Etiquette Training In Your Law Firm
October 31, 2025
When skill and experience are equal, the attorney who demonstrates polished manners and respectful interactions is far more likely to earn the trust of clients, the confidence of colleagues, and the loyalty of staff. The key is to ensure the training is engaging, positive in tone, and delivered in a way that feels relevant to the modern legal environment.
The Impact of Washington’s Sales Tax Law Changes for Professional Service Firms
October 31, 2025
Washington state expanded the breadth of its sales tax laws, which could catch professional service firms off guard. While traditional legal and accounting services are exempt from sales tax, the ripple effects of this change could still substantially impact professional services firms, albeit in subtle but significant ways.
Leading with Confidence In Times of Uncertainty
October 31, 2025
As I reflect on our Women, Influence & Power in Law (WIPL) conference, one of the most powerful takeaways was the importance of leading with confidence in times of uncertainty.
Charitable Giving Under The OBBBA: Strategic Tax Planning for High-Net-Worth Individuals
October 31, 2025
The One Big Beautiful Bill Act (OBBBA), enacted on July 4, 2025, introduces sweeping reforms to the tax treatment of charitable contributions. For high-net-worth individuals (HNWIs), these changes present both strategic opportunities and new limitations that warrant careful planning to preserve philanthropic impact and optimize tax outcomes.
From First Impression to Lasting Reputation: The Case for Etiquette Training In Your Law Firm
October 31, 2025
The mandatory work-from-home period, followed by hybrid schedules, has caused many professionals to lose sight of common courtesies and the fundamental standards of good etiquette that once guided workplace interactions. I encourage you to take a close look around your firm — observe how partners, associates, and staff communicate with one another. What you see and hear may confirm the need to intentionally rebuild a culture of respect and professionalism. Here is a list to help with your observations.
Sports-Collectibles Antitrust Lawsuit Hurled At TikTok, Fanatics and NFL
October 31, 2025
A small sports memorabilia business in Ohio filed a sweeping federal antitrust lawsuit alleging that TikTok, the National Football League (NFL) and sports retail giant Fanatics conspired to monopolize the multibillion-dollar sports collectibles market and systematically eliminate independent sellers.
District Court Overturns Bankruptcy Court, Rejects Exclusive Rights Offering in Favor of ‘Market Test’ and ‘Equal Treatment’
October 31, 2025
So-called “creditor on creditor violence” resulting from liability management exercises (LME) can take different forms. In some aggressive cases, certain lenders are given the opportunity to finance the borrower and gain extra value or better their positions in a restructuring, while other similar lenders are left out.
POINT: Your Tradeshow IP Protection Playbook Part 1: What Can You Do If Your Competitor Is Using Your IP At a Tradeshow?
October 31, 2025
The stress of IP infringement matters resides on both sides of the fence: whether you find a competitor infringing upon your ideas, or your company finds itself being accused of doing the infringing. In this Point/Counterpoint series of articles, we outline the appropriate steps to take if you spot your innovation in your competitor’s booth across the hall. This article’s focus — Point: What can you do if your competitor is using your IP at a tradeshow?

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