Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Search

We found 6,352 results for "Marketing the Law Firm"...

The Art of Writing Thank You Notes In the Legal Profession
August 31, 2025
In an era dominated by digital communication, the simple thank you note often feels like a relic from the past. Yet, in the legal profession — a field built on relationships, trust, and reputation — the handwritten or carefully crafted thank you remains one of the most powerful gestures of professionalism. Whether addressed to a client, a mentor, a colleague, or even opposing counsel, the art of writing a thoughtful thank you note can strengthen connections and elevate your professional presence.
The End of Google: How AI Is Transforming the Buyer Journey
August 31, 2025
The firms and vendors who adapt will stop chasing page-one rankings and start competing for something more powerful: inclusion in the generative responses that shape buyer perceptions and decisions. That is the new measure of influence in a self-service world.
From Relationships to Revenue: What Law Firms Can Learn from Saul Ewing’s Business Development Leaders
August 31, 2025
The firms that succeed in business development don’t just rely on a handful of rainmakers. Instead, they build systems, mindsets, and cultures that support relationship-driven growth at scale. To illustrate what this looks like in action, I sat down with three professionals who live and breathe it every day.
Stop Piloting: Smarter Paths to Generative AI in Law Firms
August 31, 2025
Generative AI is here to stay. The firms that succeed will not be those running the most pilots, but those that build deliberate strategies, align leadership, and embed AI into the way work gets done.
Beyond Press Releases: Why Legal PR Must Evolve In the Age of AI
August 31, 2025
In today’s legal marketplace, AI-powered algorithms have become the new gatekeepers of visibility and credibility. As these algorithms scan, validate and surface expertise, the traditional legal PR playbook, centered on press releases announcing lateral hires, client wins or firm milestones, is losing impact. Success now depends on understanding how AI evaluates expertise through third-party endorsement and on adapting PR strategies accordingly.
Firm Leaders: You Are the Sum of Your Parts
August 31, 2025
Large law firms rode a strong 2024 on the back of broad demand and aggressive rate growth — but the model is wobbling. Expense pressure is up, realization risk is real, and AI is reshaping how clients assess value. Firms that treat their legal and client experience as structured data (and not as anecdotal story sharing at meetings) will plan faster, pitch smarter, cross-sell wider, bill more, and protect margins when market tailwinds fade.
Law Firm Leasing Grows In First Half of 2025; Highest Square Footage Since 2018
August 31, 2025
Law firm leasing grew significantly during the first half of 2025, posting the highest square footage total since 2018, according to a recent Savills report.
The End of Google Page One: How AI Is Transforming the Buyer Journey
August 31, 2025
For more than a decade, Google was the default gateway to inbound leads. Law firms built content strategies around page-one rankings, and legal technology companies poured budget into paid search ads because visibility at the top of the results meant visibility in the pipeline. But that era is ending.
How AI Is Transforming the Buyer Journey: The End of Google, Part One
August 31, 2025
The end of Google page one is not the end of discovery. It is the beginning of a new discovery model — one where the winners are those who align with how buyers actually search, learn, and decide in the age of AI.
IP News
August 31, 2025
Federal Circuit: Board Erred in Finding No Likelihood of Confusion Between KIST and SUNKIST MarksFederal Circuit: No Jurisdiction Where Petitioner Offers a Non-Patent Law Related Ground for Relief

MOST POPULAR STORIES

  • Risks of “Baseball Arbitration” in Resolving Real Estate Disputes
    “Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.
    Read More ›
  • Private Equity Valuation: A Significant Decision
    Insiders (and others) in the private equity business are accustomed to seeing a good deal of discussion ' academic and trade ' on the question of the appropriate methods of valuing private equity positions and securities which are otherwise illiquid. An interesting recent decision in the Southern District has been brought to our attention. The case is <i>In Re Allied Capital Corp.</i>, CCH Fed. SEC L. Rep. 92411 (US DC, S.D.N.Y., Apr. 25, 2003). Judge Lynch's decision is well written, the Judge reviewing a motion to dismiss by a business development company, Allied Capital, against a strike suit claiming that Allied's method of valuing its portfolio failed adequately to account for i) conditions at the companies themselves and ii) market conditions. The complaint appears to be, as is often the case, slap dash, content to point out that Allied revalued some of its positions, marking them down for a variety of reasons, and the stock price went down - all this, in the view of plaintiff's counsel, amounting to violations of Rule 10b-5.
    Read More ›