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In a recent episode of “Black Mirror,” now streaming on Netflix, a woman needs a higher rating on her profile to get a better apartment. In every daily interaction, people rate her and she rates them back with her cell phone. She has a 4.2 rating, but needs a coveted 4.5 rating from premium users. A bright smile in an elevator wins her points on her online profile. However, an outburst of anger leads to a low rating and she’s kicked out of a wedding and jailed.
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How to Waste Time and Money In Legal Marketing
By Gina F. Rubel
Almost daily, I receive an email promising better SEO rankings, better news pick up for a law firm press release, a better law firm website, blog and social media content that will bring in clients, and access to contacts across the globe. Unfortunately, these sales pitches are usually a colossal waste of time. Here are some examples of solicitations that should be deleted as soon as you receive them.
Shrinking Demand? Top 7 Reasons Firms Are Leveraging Experience Data
By Jason Noble
While the competition for outside legal services has never been more intense, the strategic approach firms take — including a strategic approach to technology — will define whether the market pressures are a threat or opportunity.
Financial Strategies to Optimize Your Technology Spend
By Mike Henderson, Whitney Jones, and Bill Pitcairn
Uncertain and challenging markets are times when firms and organizations of all types conserve cash. If this can be achieved without cutting needed projects, equipment or services to ensure successful returns to the office, then this is clearly an ideal financial strategy.
Marketing Tech: Legal Ops Success In an Uncertain Economy
By Ari Kaplan
Ari Kaplan speaks to leaders in legal ops on key themes emerged that are likely to drive new initiatives in 2023.
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