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WHY BAD THINGS SOMETIMES HAPPEN TO GOOD MARKETERS <i>And What To Do About It</i>
It happens sometimes. A clever ad falls flat. A marketing program that would get an 'A' in most MBA programs produces yawns for a law firm. A direct mail letter to a well-thought out target audience lands with the thud of huge silence. Why?
Because the differences between marketing a product and marketing a professional service are wide and profound. Because professionals rarely understand that unlike other areas of marketing, law firm marketing requires that lawyers themselves actively participate in the process. In product and other forms of service marketing, the people who make the product are generally isolated from the marketing process ' but lawyers must be deeply involved in it.
This doesn't mean that the professionals must be qualified marketers ' it takes more than understanding the mechanics, it takes experience and practice and knowing what works and what doesn't. But with a little effort, and with the help of a professional marketer who understands professional services, lawyers can become sufficiently comfortable with the mechanics and strategy to be helpful to the marketing program. Professional services marketing demands that the professionals must supply the grist for the marketing mill. It requires, as well, an understanding of the differences between marketing a product and marketing a professional service.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.